Results 61 to 70 of about 3,795,535 (284)

How does consumer-to-consumer community interaction affect brand trust?

open access: yesFrontiers in Environmental Science, 2022
This article seeks to study how the extensive usage of social networking sites (SNSs) and interaction in consumer-to-consumer (C2C) communities influence brand trust.
Muhammad Tabish   +5 more
doaj   +1 more source

Design and analysis strategies for robust microbiome ageing research

open access: yesFEBS Letters, EarlyView.
The gut microbiome changes with age and associates with age‐related morbidity and mortality, establishing it as a potential biomarker and intervention target for ageing. Realising this potential requires methodological rigour, yet distinguishing biological signals from methodological artefacts remains challenging across cohorts. This review provides an
Mark Olenik   +5 more
wiley   +1 more source

Luxury values as drivers for affective commitment: The case of luxury car tribes

open access: yesCogent Business & Management, 2016
Brand communities have been regarded as avenues where the relationship between consumers and a brand can flourish. The main aim of this research was to investigate if luxury values, that is, the individual, social and functional values and believes ...
Sandra Maria Correia Loureiro   +1 more
doaj   +1 more source

Engineering peptides into antibodies—opportunities and strategies for therapeutic innovation

open access: yesFEBS Letters, EarlyView.
Peptides and antibodies occupy complementary therapeutic niches. Peptides recognize difficult targets in a compact format, while antibodies add specificity, long half‐life, and effector functions. This review examines strategies that merge both modalities—peptide grafting into loops, terminal and Fc fusions, and bioconjugation—highlighting how ...
Jinling Wang   +2 more
wiley   +1 more source

The microbiome in human skin aging

open access: yesFEBS Letters, EarlyView.
Age‐related skin changes encompass the well‐known visible phenotypic alterations, together with microbiome dysbiosis and a series of molecular aging hallmarks. These hallmarks characterize not only a fully stablished aged phenotype but also the skin aging process itself.
Manuel Huerta Arana   +3 more
wiley   +1 more source

The impact of social media based brand communities on brand trust in tourism industry [PDF]

open access: yesMarketing i Menedžment Innovacij, 2016
Building and maintaining brand trust has long been a major concern for marketers. One of the latest marketing concepts is social media based marketing. With the widespread use of social media, a group of marketers decided to make a linkage between social
A. Khanlari, N. Hajiheidari, M. Farhang
doaj  

Emerging experimental and computational methods for studying redox‐regulated structural transitions

open access: yesFEBS Letters, EarlyView.
Redox reactions can reshape proteins and alter how they behave in cells, with important consequences for health and disease. This review explores emerging experimental and computational approaches for discovering these redox‐sensitive protein switches, revealing their structural effects, and predicting their behavior, opening new opportunities to ...
Tasneem Rass   +2 more
wiley   +1 more source

Regional differentiation of branding of territorial communities: empirical evaluation and cluster identification

open access: yesAgricultural and Resource Economics
Purpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities ...
Liudmyla Tarasovych   +4 more
doaj   +1 more source

Structural and biochemical analysis of a B12 superbinder

open access: yesFEBS Letters, EarlyView.
BtuG proteins are vitamin B12 scavengers in Bacteroides thetaiotaomicron, a dominant human gut bacterium. We present crystal structures of three BtuG homologs bound to cobalamin and its precursor cobinamide, revealing picomolar binding affinities, among the highest known for any natural protein.
Jose M. Martinez Felices   +3 more
wiley   +1 more source

A Case for Joint Brand Management in Film and Television Promotion

open access: yesEx-centric Narratives: Journal of Anglophone Literature, Culture and Media, 2020
This article focuses on how fans/consumers are unofficially involved in the promotion of an audiovisual brand, through a unified management design, what I call “joint brand management.” The proposed term describes how both production companies and brand ...
Sotiris Petridis
doaj   +1 more source

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