Results 41 to 50 of about 3,795,535 (284)
The influence of vlogging communities on brand image and loyalty [PDF]
The Retail and Marketing Review, 2019 The purpose of this paper is to explore the influence of vlogging communities on brand image and brand loyalty for colour cosmetics among Generation Y women. The study followed a qualitative approach.
S Pillay, Prof M Mpinganjira
doaj
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Adult survivors of childhood acute lymphoblastic leukemia (ALL) are at risk of reduced exercise capacity, decreased physical activity levels, persistent fatigue, and neurocognitive deficits. The aim was to investigate exercise capacity and physical activity levels of adult survivors of childhood ALL and their associations with ...
Laura Jess +5 more
wiley +1 more source
Customer advocacy and brand development
, 2006 Purpose – The purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature. Design/methodology/approach – The paper reviews recent analysis of the value and vulnerabilities
Lawer, Christopher, Knox, Simon
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Young adult childhood cancer survivors (YA‐CCS) have an increased risk of treatment‐related health complications throughout their lives. Lifelong survivorship care is recommended, yet many YA‐CCS experience disruptions in care during pediatric‐to‐adult transitions and do not receive recommended survivorship care.
Kevin Shanchen Pu +8 more
wiley +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT The medical burdens of sickle cell disease (SCD) and transfusion‐dependent β‐thalassemia (TDT) are chronic and cumulative, even in children. Yet the effects expand beyond medications and healthcare visits due to their impacts on school attendance, academic performance, and peer engagement.
Mary Ann Etling +2 more
wiley +1 more source
Customer brand engagement behavior in online brand communities
, 2018 CUSTOMER BRAND ENGAGEMENT BEHAVIOR IN ONLINE BRAND COMMUNITIES Customer brand engagement behavior in online brand communities (-
Gong, Taeshik
core +1 more source
EFEITOS DA COMUNIDADE DE ORIGEM NO PARTICIPANTE DE COMUNIDADES VIRTUAIS DE MARCA [PDF]
RAE: Revista de Administração de Empresas, 2012 The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones ownedby consumers remains open. We examine differences between firm-managed and customer-managed brand communities regarding the impact
Stefânia Ordovás de Almeida +3 more
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The role of online brand community engagement on positive or negative self-expression word-of-mouth
Cogent Business & Management, 2018 The aim of this research is to explore how online engagement influences positive versus negative consumption-focused self-expression word-of-mouth. Three brands are selected to be the focus of the study (Starbucks, Apple, and McDonald’s), and six online ...
Sandra Maria Correia Loureiro +1 more
doaj +1 more source
Antecedents of brand loyalty using brand personality as a moderator in social media brand communities [PDF]
, 2022 The aim of this study is to examine the notion of social media brand communities. Social media is gaining popularity as a brand-building tool. Some researchers consider it as a new way to manage and build relations with customers.
Ayesha Sharif +5 more
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Transitioning from pediatric to adult care is a high‐risk period for individuals with sickle cell disease (SCD). An initial observation at one academic medical center suggested a sex‐based disparity in clinic populations, prompting a national investigation.
Laurie J. Duckworth +5 more
wiley +1 more source