Results 21 to 30 of about 26,600 (310)
Participant Diversity and Expressive Freedom in Firm-Managed and Customer-Managed Brand Communities [PDF]
BAR: Brazilian Administration Review, 2013 We examine differences between firm-managed and customer-managed brand communities with a conceptual model explaining how demographic and psychographic diversity of participants and their degree of expressive freedom engender trust, learning, and ...
Stefânia Ordovás de Almeida +3 more
doaj
Brands, networks, communities: How brand names are wired in the mind.
PLoS ONE, 2022 Brands can be defined as psychological constructs residing in our minds. By analyzing brand associations, we can study the mental constructs around them.
László Kovács +3 more
doaj +1 more source
Os Efeitos da Participação em Comunidades Virtuais de Marca no Comportamento do Consumidor: Proposição e Teste de um Modelo Teórico [PDF]
RAC: Revista de Administração Contemporânea, 2011 The virtual brand communities as established venues for marketing actions are a recent and relevant phenomenon, with strong implications in the marketing field.
Utpal Dholakia +3 more
doaj
Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [PDF]
تحقیقات بازار یابی نوین, 2023 The purpose of the present study is to present a comprehensive model of factors affecting brand co-creation in the social media brand community. In this research, random sampling was used and a questionnaire was completed and collected from 384 students ...
Meysam Shirkhodaie +2 more
doaj +1 more source
Frontiers in Psychology, 2021 The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others.
Jiemei Zhang +4 more
doaj +1 more source
Frontiers in Psychology, 2023 IntroductionConsumers’ adoption behavior is critical to the success of new products, but the effects of brand communities on new product adoption have rarely been investigated.
Ying Jiang +3 more
doaj +1 more source
Customer advocacy and brand development
, 2006 Purpose – The purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature. Design/methodology/approach – The paper reviews recent analysis of the value and vulnerabilities
Lawer, Christopher, Knox, Simon
core +1 more source
The influence of vlogging communities on brand image and loyalty [PDF]
The Retail and Marketing Review, 2019 The purpose of this paper is to explore the influence of vlogging communities on brand image and brand loyalty for colour cosmetics among Generation Y women. The study followed a qualitative approach.
S Pillay, Prof M Mpinganjira
doaj
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background PIK3CA‐related overgrowth spectrum (PROS) includes several rare overgrowth disorders resulting from somatic gain‐of‐function mutations in PIK3CA. Despite treatment advances, including the recent approval of alpelisib for PROS in the United States, literature detailing the patient experience with PROS is limited.
Vamsi Bollu +8 more
wiley +1 more source
, 2016 The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation.
Christodoulides, G +5 more
core +1 more source