Results 31 to 40 of about 3,795,535 (284)

Os Efeitos da Participação em Comunidades Virtuais de Marca no Comportamento do Consumidor: Proposição e Teste de um Modelo Teórico [PDF]

RAC: Revista de Administração Contemporânea, 2011
The virtual brand communities as established venues for marketing actions are a recent and relevant phenomenon, with strong implications in the marketing field.
Utpal Dholakia, José Afonso Mazzon, Stefânia Ordovás de Almeida, Hugo Fridolino Müller Neto   +3 more
doaj  

Fostering Consumer–Brand Relationships through social media brand communities [PDF]

, 2021
Santos, Z. R., Coelho, P. S., & Rita, P. (2022). Fostering Consumer–Brand Relationships through social media brand communities. Journal of Marketing Communications, 28(7), 768-798.
Coelho, Pedro Simões, Rita, Paulo, Santos, Zélia Raposo, Pedro Simões Coelho, Paulo Rita, Zélia Raposo Santos   +5 more
core   +1 more source

Participant Diversity and Expressive Freedom in Firm-Managed and Customer-Managed Brand Communities [PDF]

BAR: Brazilian Administration Review, 2013
We examine differences between firm-managed and customer-managed brand communities with a conceptual model explaining how demographic and psychographic diversity of participants and their degree of expressive freedom engender trust, learning, and ...
Stefânia Ordovás de Almeida, José Afonso Mazzon, Utpal Dholakia, Hugo Müller Neto   +3 more
doaj  

Brands, networks, communities: How brand names are wired in the mind.

PLoS ONE, 2022
Brands can be defined as psychological constructs residing in our minds. By analyzing brand associations, we can study the mental constructs around them.
László Kovács, András Bóta, László Hajdu, Miklós Krész   +3 more
doaj   +1 more source

A Receiver Perspective on Knowledge Sharing Impact on Consumer–Brand Relationship in Virtual Communities

Frontiers in Psychology, 2021
The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others.
Jiemei Zhang, Shaojing Qi, Bei Lyu, Bei Lyu, Bei Lyu   +4 more
doaj   +1 more source

A ‘brand’ new friend: brand communities in CSR policy

Purpose - The following paper reviews existing literature and practitioner input, looking to examine the nature of relationships between consumers and brands.
Wilson, Jonathan A.J., Morgan, Joseph E.
core   +5 more sources

Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience

Frontiers in Psychology, 2023
IntroductionConsumers’ adoption behavior is critical to the success of new products, but the effects of brand communities on new product adoption have rarely been investigated.
Ying Jiang, Junyun Liao, Jiecong Pang, Hsin-Li Hu   +3 more
doaj   +1 more source

Influence of Social Media Based Brand Communities on Brand Trust [PDF]

, 2017
The advantages of social media as a highly efficient communication and distribution channel is motivating brand managers to participate in social media they try to bring together different or likeminded people in virtual brand communities.
Durmuş, Beril, Ulusu, Yeşim, Erdem, Şakir   +2 more
core   +1 more source

Bridging the Loneliness Gap: Depression, Connectivity, and Isolation in Pediatric Oncology Patients and Their Peers

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld, Scott H. Maurer, Michelle D. Watkinson, John Nury, Elise Barberis, Molly C. Mack   +5 more
wiley   +1 more source

Referral Patterns and Diagnostic Timeliness in Pediatric Cancer: A Hospital‐Based Study in Indonesia

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Timely diagnosis and treatment are critical for improving survival among children with cancer. In low‐ and middle‐income countries (LMICs), delays are common and may be influenced by fragmented referral pathways and diagnostic limitations.
Nur Melani Sari, Regina Hadi Putri, Fatimah Assyifa, Judith Spijkerman, Gertjan Johannes Kaspers, Susi Susanah   +5 more
wiley   +1 more source