Results 51 to 60 of about 3,795,535 (284)

Improvement in Customer Experience Through the Creation of Virtual Brand Communities

Tržište, 2022
Purpose – The paper aims to examine the principles of creating customer experience and analyze a novel application of such principles in virtual brand communities (VBC). The Glossier brand has been chosen for the case study of creating the VBC.
Indrė Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė   +2 more
doaj   +1 more source

Virtuelle Brand Communities zur Markenprofilierung - Der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung

, 2008
Virtuelle Brand Communities zur Markenprofilierung - Der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden ...
Stichnoth, Fabian
core   +1 more source

Gut microbiome and aging—A dynamic interplay of microbes, metabolites, and the immune system

FEBS Letters, EarlyView.
Age‐dependent shifts in microbial communities engender shifts in microbial metabolite profiles. These in turn drive shifts in barrier surface permeability of the gut and brain and induce immune activation. When paired with preexisting age‐related chronic inflammation this increases the risk of neuroinflammation and neurodegenerative diseases.
Aaron Mehl, Eran Blacher
wiley   +1 more source

The human gut microbiome across the life course

FEBS Letters, EarlyView.
Despite significant individual variation and continuous change throughout life, the human gut microbiome follows some life stage‐specific trends. This article provides a brief overview of how gut microbiome composition shifts across different phases of life. Created in BioRender. Özkurt, E. (2026) https://BioRender.com/8q4nrnc.
Alise J. Ponsero, Basak Bahcivanci, Antonietta Hayhoe, Animesh Acharjee, Ezgi Özkurt   +4 more
wiley   +1 more source

Brand communities and anti-brand communities: similarities, differences and implications for managers [PDF]

, 2014
peer reviewedBrands are increasingly perceived as social entities that affect the ways in which consumers relate to each other, and there is a growing interest in consumer groups that support or oppose a given brand, referred to in marketing ...
Morgan-Thomas, Anna, Dessart, Laurence, Veloutsou, Cleopatra   +2 more
core   +1 more source

The Formation of Florists’ Social Media–Based Brand Communities and Its Causal Relationship with Users’ Knowledge, Personal Experience, and Florists’ Brand Equity

HortScience, 2020
As social media penetration has reached more than half of the eligible populations for most of the countries in the world, many florists are thinking of ways of converting their social media fan base into a virtual brand community that can bring numerous
Li-Chun Huang
doaj   +1 more source

Microbiome−host proteostasis crosstalk—An emerging perspective on mechanisms and interventions toward healthy longevity

FEBS Letters, EarlyView.
Proteostasis and the gut microbiota play a key role in shaping host physiology. Microbiota‐derived metabolites, vitamins, and RNA modulate host proteostasis. Findings from model systems, including C. elegans, indicate microbes can either stabilize or disrupt host proteostasis.
Abhishek Anil Dubey, Maria Ermolaeva
wiley   +1 more source

Brand communities and anti-brand communities: similarities, differences and implications for practitioners

, 2012
Brands are increasingly perceived as social entities that affect the ways in which consumers relate to each other, and there is a growing interest in consumer groups that support or oppose a given brand, referred to in marketing literature as brand
Dessart, L., Morgan-Thomas, A., Veloutsou, C.   +2 more
core   +5 more sources

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

SAGE Open
Emotional brand attachment is a key driver of long-term consumer–brand relationships, yet limited research has examined how different brand community structures foster such attachment.
Yi-Ying Linda Yu, Wen-Cheng Lin
doaj   +1 more source

Why do I engage? Gratifications of online brand communities on facebook [PDF]

The Retail and Marketing Review
With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand relationships.
Abigale Sprighton, Dr Danita van Heerden, Dr Jade Verbeek   +2 more
doaj   +1 more source