Results 91 to 100 of about 283 (173)
, 2016 In recent years research studies have tackle the issue of brand fan economy and their behaviours, however little is known about brand evangelism. Given that many consumers are crazy in love with brand fan page on Facebook, understanding how fans behave ...
Hsieh, Sara, Lee, Crystal T.
core
, 2019 Brand evangelism has significant potential to impact loyalty, thereby making the construct an important point of interest for practitioners and researchers alike.
Cestare, Toni Ann, Ray, Ipshita
core +1 more source
Vernacularizing the Best Interests of the Child: Comparative Insights From Three Legal Systems
Journal of Family Theory &Review, EarlyView.ABSTRACT The study investigates how the Best Interests of the Child principle in the UN Children's Rights Convention (Article 3) has been adapted in custody disputes in Egypt, Sweden, and Uzbekistan. Although the Convention on the Rights of the Child offers a common normative benchmark, divergent legal cultures shape its domestic meaning: Egypt is ...
Anna Lundberg +3 more
wiley +1 more source
Journal of Family Theory &Review, EarlyView.ABSTRACT Lesbian, gay, bisexual, and queer (LGBQ) individuals experience disproportionately high rates of substance use disorders (SUDs), often linked to chronic exposure to minority stress and disruptions in relational support. This article integrates minority stress theory, attachment perspectives on addiction, and emotionally focused therapy (EFT ...
Jacob Perkins
wiley +1 more source
Market orientation and university brand evangelism: a student perspective
, 2018 The increasingly competitive environment being experienced by all sectors has led to brands being increasingly used as a strategic resource to achieve a competitive advantage.
Mazuri, Abd Ghani +1 more
core
Performing Micro‐Role Transitions in Open Strategy
Journal of Management Studies, EarlyView.Abstract Open strategy (OS) requires contributors with a variety of functional backgrounds to episodically perform a strategy role in addition to their functional responsibilities. These actors engage in micro‐role transitions as they temporarily shift from one role to another.
Anna Plotnikova +2 more
wiley +1 more source
A study on the effect of brand evangelism in building brand loyalty
Bu çalışma, marka sadakati oluşturma sürecinde marka evangelizminin etkisini inceleyen araştırmalardan biri olarak özgün bir değere sahiptir. Literatürde, marka sadakati ve marka evangelizmi ile ilişkilendirilen marka aşkı, marka güveni, ağızdan ağıza ...
Altaş, Elif Sena
core
Brand evangelism among university students: a study on antecedents
, 2018 The role of the brand in higher education has been considered as very important. The brand is possibly the most important connection a prospective student has with an institution.
Mazuri, Abd Ghani +1 more
core
The Manifold Impacts of Management Research
Journal of Management Studies, EarlyView.Abstract Management scholarship's apparent lack of impact is a misconception based on the presumption that impact involves a direct and visible influence of papers or research projects on management practice. Theory‐building impacts management practice in diverse, sometimes indirect and unnoticed, manifold ways.
Matthias Wenzel +3 more
wiley +1 more source
How customer and brand orientation influence brand evangelism in university?
, 2016 The increasingly competitive environment being experienced by all sector has led to brands being increasingly used as a strategic resource to achieve a competitive advantage.
Mazuri, Abd Ghani +2 more
core