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Building love and brand evangelism in emerging markets
Strategy & LeadershipPurpose This study explores the relationship between customer engagement (affective, cognitive, and behavioral aspects) and its impact on brand happiness, evangelism, and love within an emerging African market context, where masstige brands are increasingly prevalent.
Hayford Amegbe +3 more
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Consumer Journey from First Experience to Brand Evangelism
Research in Economics and Business: Central and Eastern Europe, 2014This paper aims to access the lived reality of consumption and brands through the subjective meanings and interpretative processes of consumers, exploring how they perceive the journey from the first experience to a strong meaningful emotional bond with a brand.
Iivi Riivits-Arkonsuo +2 more
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International Journal of Research and Innovation in Social Science
Customer Perceived Innovativeness (CPI) plays a vital role in how consumers evaluate, engage with, and advocate for restaurant brands. In the competitive Malaysian fast-food industry, understanding how customers perceive innovation can help operators strengthen brand loyalty and inspire evangelistic behaviors.
Raja Puteri Saadiah Raja Abdullah +4 more
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Customer Perceived Innovativeness (CPI) plays a vital role in how consumers evaluate, engage with, and advocate for restaurant brands. In the competitive Malaysian fast-food industry, understanding how customers perceive innovation can help operators strengthen brand loyalty and inspire evangelistic behaviors.
Raja Puteri Saadiah Raja Abdullah +4 more
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Understanding destination evangelism: a social media viewpoint
Marketing Intelligence and Planning, 2022PURVENDU SHARMA
exaly
Role of Factors Fueling Brand Evangelism Through Influencer Marketing
Brand evangelism occurs when customers become ardent advocates for a brand, promoting its products or services voluntarily and with enthusiasm. These brand evangelists go beyond mere loyalty, they actively spread positive word-of-mouth, create user-generated content, and influence their social networks to embrace the brand.Riya Wadhwa, Fazla Rabby, Rohit Bansal
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Brand Evangelism Within the Framework of Digital Labor
Renewed labor practices have linked immaterial labor to material labor processes. The creative power and activity connection of social media users, who are considered today's networked workers, as one of the stages of digital labor is one of the most important examples of this situation.openaire +1 more source