Results 231 to 240 of about 15,765 (243)

Inclusive brand image – Impact on brand evangelism and transformation expectations

Journal of Marketing Communications
Kaushik Mukerjee, Rajesh Panda
openaire   +1 more source

Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context

International Journal of Hospitality Management, 2022
Kashif Iqbal, Heesup Han
exaly  

Driving Brand Evangelism of Fast-Food Brands in Thailand: The Mediator Role of Online Brand Community Engagement

Creative Business and Sustainability Journal, 2023
Teeraputr Panyapruek, Pensri Jaroenwanit
openaire   +1 more source

The Influence of Brand Image, Brand Identity, Perceived Value, and Brand Love on Brand Evangelism of Smartphone Users in Thailand

Kasetsart Applied Business Journal, 19, 30, 59 ...
openaire   +1 more source

Destination evangelism and engagement: Investigation from social media-based travel community

Electronic Commerce Research and Applications, 2023
exaly  

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism

Journal of Cleaner Production, 2020
Tapan Kumar Panda, Anil Kumar, Sunil Luthra   +2 more
exaly  

Emotions Uncorked: Inspiring Evangelism for the Emerging Practice of Cool-Climate Winemaking in Ontario

Academy of Management Journal, 2017
Felipe G Massa, Maxim Voronov, Liang Wang   +2 more
exaly  

The influence of brand trust and extraversion on brand Evangelism at shopee

AIP Conference Proceedings
Heldina Pristanti, Andi Nurhasanah, null Satryawati, Citra Nur Aziza   +3 more
openaire   +1 more source

Brand Evangelism as an Emerging Marketing Approach Among Fashion Businesses

2022
Eleni Mavragani, Fragiskos Archontakis, Maria Koiou, Stavroula Laspita   +3 more
openaire   +1 more source

BIBLIOMETRIC ANALYSIS OF ARTICLES ON BRAND EVANGELISM IN TOURISM

Brand evangelism, which is important for businesses, refers to consumers trying to persuade other consumers choosing the brand they prefer. As in all sectors, the tourism sector also aims to survive in an intensely competitive environment. In this respect, brand evangelism can make significant contributions to the sector as a type of positive word-of ...
openaire   +1 more source