Consuming identities: alcohol marketing and the commodification of youth experience [PDF]
, 2005 Marketing has successfully used the postmodern turn in conceptualisations of the human subject and incorporated contemporary theorising of identities and self into its understanding of the key drivers of consumption. Such developments clearly converge in
Borell, Suaree +4 more
core +1 more source
Reciprocal control of viral infection and phosphoinositide dynamics
FEBS Letters, EarlyView.Phosphoinositides, although scarce, regulate key cellular processes, including membrane dynamics and signaling. Viruses exploit these lipids to support their entry, replication, assembly, and egress. The central role of phosphoinositides in infection highlights phosphoinositide metabolism as a promising antiviral target.
Marie Déborah Bancilhon, Bruno Mesmin
wiley +1 more source
Pengaruh Brand Association Terhadap Consumer Response Pada Produk Louis Vuitton Di Surabaya
Jurnal Manajemen Teori dan Terapan, 2008 Louis Vuitton is known with initial LV and also a brand that affected consumer in decision making. Brand Association are attributes linked to the brand by customers that is determined with the guarantee function, the personal identification function, the
Angela Stephani +2 more
doaj +1 more source
Automatic Brand Identification of Orthopedic Implants from Radiographs: Ready for the Next Step? [PDF]
Radiol Artif Intell, 2022 Huisman M, Lessmann N.
europepmc +1 more source
FEBS Letters, EarlyView.Fluorescent probes allow dynamic visualization of phosphoinositides in living cells (left), whereas mass spectrometry provides high‐sensitivity, isomer‐resolved quantitation (right). Their synergistic use captures complementary aspects of lipid signaling. This review illustrates how these approaches reveal the spatiotemporal regulation and quantitative
Hiroaki Kajiho +3 more
wiley +1 more source
Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity [PDF]
International Journal of Business and Development StudiesObjective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the ...
Naser Seifollahi +1 more
doaj +1 more source
Imputing unknown competitor marketing activity with a Hidden Markov Chain
, 2014 We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activity.
Haughton, Dominique +5 more
core +2 more sources
By dawn or dusk—how circadian timing rewrites bacterial infection outcomes
FEBS Letters, EarlyView.The circadian clock shapes immune function, yet its influence on infection outcomes is only beginning to be understood. This review highlights how circadian timing alters host responses to the bacterial pathogens Salmonella enterica, Listeria monocytogenes, and Streptococcus pneumoniae revealing that the effectiveness of immune defense depends not only
Devons Mo +2 more
wiley +1 more source
The relationship between brand loyalty and advertising Electronic Word of Mouth Marketing on Social Networks [PDF]
کاوشهای مدیریت بازرگانی, 2014 Social networks as the new popular form and widely used communities, especially among Iranian users is a chance for exchanging ideas, interests and Personal preferences with friends.
Amir Khanlari, Sahra Zamanian
doaj