Results 311 to 320 of about 3,745,740 (323)

The Relationship between Brand Experience, Brand Trust and Brand Identification in the process of creating Brand Love

International Journal of Business Excellence, 2021
Smriti Pande, Kriti Priya Gupta
openaire   +1 more source

The Influence of Organizations’ Tax Avoidance Practices on Consumers’ Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification

Journal of Business Ethics, 2020
Jorge Matute, José Luis Sánchez-Torelló, Ramon Palau-Saumell   +2 more
semanticscholar   +1 more source

This brand is me : a measure of brand identification

2023
openaire   +1 more source

The structural relationships between airline brand identification, brand image, brand relationship quality and brand loyalty

Korean Journal of Hospitality & Tourism, 2021
openaire   +1 more source

Investigating the Impact of Customer Brand Identification on Hospitality Brand Loyalty: A Social Identity Perspective

, 2018
R. Rather
semanticscholar   +1 more source

Destination brand experience and visitor behavior: the mediating role of destination brand identification

, 2018
Vikas Kumar, A. Kaushik
semanticscholar   +1 more source

Consumer-brand identification

openaire   +1 more source

The Relationship among Golf Wear Consumers Brand Identification, Brand Affect, and Brand Attachment

Journal of Sport and Leisure Studies, 2016
Jeoung-Hak Lee, Ki-Woong Kim, Wook-Ki Kim   +2 more
openaire   +1 more source

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

, 2018
Kevin Kam Fung So, L. Wu, Lina Xiong, Ceridwyn King   +3 more
semanticscholar   +1 more source

Effects of Sporting Goods Consumers’ Brand Identification and Brand Experience on Brand Love and Brand Loyalty

Journal of the Korean society for Wellness, 2019
Sung-Bum Ju, Woo-Yeul Baek
openaire   +1 more source