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The Structural Relationship Between Brand Personality of Sportswear, Brand Identification and Brand Loyalty

Journal of Coaching Development
Li Xu, Kwang-Soo Lee, Jin Hur
openaire   +1 more source

Brand Visual Identification System for Urban Brand Image Design

openaire   +1 more source

Employer Brand Identification

2010
openaire   +2 more sources
brand loyalty
business
brand personality
brand trust
12. responsible consumption
10. no inequality
perceived quality
brand-customer personality congruency
brand associations
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