Results 241 to 250 of about 2,348,712 (321)
“Ich bin ein Berliner”: A consumer-based place brand equity from a social identity approach
, 2019 Virginie de Barnier +2 more
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Quiescent neural stem cells transiently become ‘neurons’ to coordinate reactivation
Gherghina L, Tang JL, Brand AH.
europepmc +1 more source
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Artists brands and museums: understanding brand identity
Museum Management and Curatorship, 2021Brand management has become a key element in museum differentiation and competitiveness. When a museum’s brand is associated with a particular artist, the artist is a brand in themselves, bestowing...
Érica Ferreiro-Rosende +2 more
openaire +3 more sources
Business Perspectives and Research, 2021
The spread of social media has created a new era for companies and brands and forcing them to explore new interactive ways to achieve and engage their consumers. The main purpose of the present study is to investigate the impact of social media marketing
M. Farzin +3 more
semanticscholar +1 more source
The spread of social media has created a new era for companies and brands and forcing them to explore new interactive ways to achieve and engage their consumers. The main purpose of the present study is to investigate the impact of social media marketing
M. Farzin +3 more
semanticscholar +1 more source
Testing the effects of reputation, value congruence and brand identity on word-of-mouth intentions
, 2021PurposeThis study developed and tested a consumer relations model to determine linkages among brand identity, reputation and value congruence with positive Word-of- Mouth (WOM) intentions.Design/methodology/approachAn intercept survey was conducted ...
Leping You, Linda Hon
semanticscholar +1 more source
, 2021
Gastronomic identity is an important resource for destinations, and it may play a significant role in creating the place’s brand identity. Following the Social Identity Theory as applied to destination branding, the research considers the perspective of ...
Belma Suna, M. Alvarez
semanticscholar +1 more source
Gastronomic identity is an important resource for destinations, and it may play a significant role in creating the place’s brand identity. Following the Social Identity Theory as applied to destination branding, the research considers the perspective of ...
Belma Suna, M. Alvarez
semanticscholar +1 more source
Towards a theory of brand love in services: the power of identity and social relationships
Journal of Service Management, 2022PurposeBuilding meaningful relationships between consumers and service brands has received significant attention. This paper aims to explore how brand love in services – a relationship between the consumer and the service brand – is created through ...
Aaron C. Ahuvia +2 more
semanticscholar +1 more source
Journal of Strategic Marketing, 2021
Sport clubs introduce esports activities under their brand name. Discussions of that decision by fans in social media might reinforce or destabilise the identity of the brand.
H. Mühlbacher +2 more
semanticscholar +1 more source
Sport clubs introduce esports activities under their brand name. Discussions of that decision by fans in social media might reinforce or destabilise the identity of the brand.
H. Mühlbacher +2 more
semanticscholar +1 more source
2020
This chapter highlights how organizational images and efforts to manage those images through branding influence the identities of individuals within organizations. The authors discuss the ways in which individuals’ identity projects are regulated, challenged, or supported by images and brands.
Dan Kärreman, Sanne Frandsen
openaire +3 more sources
This chapter highlights how organizational images and efforts to manage those images through branding influence the identities of individuals within organizations. The authors discuss the ways in which individuals’ identity projects are regulated, challenged, or supported by images and brands.
Dan Kärreman, Sanne Frandsen
openaire +3 more sources