Results 281 to 290 of about 2,348,712 (321)
Some of the next articles are maybe not open access.
2017
Recent research appreciates that consumers develop relationships and engage with various brand-related foci, such as brands, brand-related consumer groups or brand-related content, simultaneously (Veloutsou 1999; Veloutsou and Moutinho 2009; Brodie et al. 2011; Vivek et al. 2014; Dessart et al. 2015).
Iain Black, Cleopatra Veloutsou
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Recent research appreciates that consumers develop relationships and engage with various brand-related foci, such as brands, brand-related consumer groups or brand-related content, simultaneously (Veloutsou 1999; Veloutsou and Moutinho 2009; Brodie et al. 2011; Vivek et al. 2014; Dessart et al. 2015).
Iain Black, Cleopatra Veloutsou
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A history of brand identity protection and brand marketing
2016The practice of branding dates back to ancient times and has served a number of purposes including accounting for goods in large shipments and identifying product source for guild authorization and quality control D. Wengrow argues that symbolic branding occurred in the fifth and fourth centuries bce in Mesopotamia through the use of seals and ...
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Mistaking Brands for Tween Identity
The McMaster Journal of Communication, 2007In the last decade, a new age cohort of 8 to 14 year olds has emerged and been deemed the newest and most vulnerable target audience for advertisers. Advertisers work to create brand loyalty amongst tweens via clever marketing and increasingly interactive branding strategies. In this paper, it is argued that the concept of a ‘tween’ was constructed and
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Shared digital identity and rich knowledge ties in global 3D printing—A drizzle in the clouds?
Global Strategy Journal, 2021Ricarda B Bouncken, Roman Barwinski
exaly
My brand identity lies in the brand name: personified suggestive brand names
, 2020Selcan Kara +2 more
semanticscholar +1 more source