A Study on Advertising Image of Chinese and Foreign Fashion Brands According to Gestalt Theory
, 2023 Zhikun Liu, Jong-Yoon Lee
openalex +1 more source
The newfound relationship between extrachromosomal DNAs and excised signal circles
FEBS Letters, EarlyView.Extrachromosomal DNAs (ecDNAs) contribute to the progression of many human cancers. In addition, circular DNA by‐products of V(D)J recombination, excised signal circles (ESCs), have roles in cancer progression but have largely been overlooked. In this Review, we explore the roles of ecDNAs and ESCs in cancer development, and highlight why these ...
Dylan Casey, Zeqian Gao, Joan Boyes
wiley +1 more source
Selling When Brand Image Matters [PDF]
This paper studies profit-maximizing seller behavior when brand image affects consumer demand. We consider a seller facing a population of consumers with heterogeneous tastes regarding product quality and brand image.
Daniel Halbheer, Stefan Bühler
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Does brand image or taste have more influence on consumer preference for energy drinks? [PDF]
, 2009 In the past, numerous studies have been completed comparing brand image to product performance. In these studies it has been shown that brand image does have an effect on preferences and observers evaluate product performance differently when brand image
Moore, Matthew
core +1 more source
FEBS Letters, EarlyView.This study reveals how the mitochondrial protein Slm35 is regulated in Saccharomyces cerevisiae. The authors identify stress‐responsive DNA elements and two upstream open reading frames (uORFs) in the 5′ untranslated region of SLM35. One uORF restricts translation, and its mutation increases Slm35 protein levels and mitophagy.
Hernán Romo‐Casanueva +5 more
wiley +1 more source
Jurnal Kepariwisataan, 2019 Brand image (Brand Image) is a representation of the overall perception of the brand and is formed from information and past experience of the brand. The image of a brand is related to attitudes in the form of beliefs and preferences towards a brand.
Anthonny Susanto +2 more
doaj +1 more source
ANALISIS PENGARUH PERCEIVED ADVERTISING SPENDING DAN INTENSITAS DISTRIBUSI TERHADAP EKUITAS MEREK (Studi Kasus Merek Khong Guan di Semarang) [PDF]
, 2011 The purpose of this study is to investigate and examine the effect of perceived advertising spending to brand awareness and brand image, the effect of distribution intensity to brand awareness, the effect of brand awareness to brand image, the effect ...
RATNAWATI, Wahyu, SUHARNOMO , Suharnomo
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In situ molecular organization and heterogeneity of the Legionella Dot/Icm T4SS
FEBS Letters, EarlyView.We present a nearly complete in situ model of the Legionella Dot/Icm type IV secretion system, revealing its central secretion channel and identifying new components. Using cryo‐electron tomography with AI‐based modeling, our work highlights the structure, variability, and mechanism of this complex nanomachine, advancing understanding of bacterial ...
Przemysław Dutka +11 more
wiley +1 more source
The influence of the brand image of green agriculture products on China's consumption intention--The mediating role of perceived value. [PDF]
PLoS One, 2023 Yang H, Zhang P, Liu H.
europepmc +1 more source
Understanding the role of social media in political corporate branding research in the context of Indian politics [PDF]
, 2015 This paper seeks to explore how political actors within the Bharatiya Janata Party (BJP) use social media in their communication campaigns and how these social media platforms are understood by citizens following the 2014 Indian General Election.
Armannsdottir, G +3 more
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