Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production, 2017 The management of marketing has as presupposition the understanding of the relations between market and consumption, as well as, the concepts related to the maximization of the results of the company. In this way, an article was elaborated in search of the understanding of the existing relations between brand identity, positioning, brand image and ...
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The Importance of Digital Trust in E-Commerce: Between Brand Image and Customer Loyalty
, 1970 Daniel Hermawan
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PENGARUH CITRA MEREK TERHADAP NIAT BELI ULANG KONSUMEN DENGAN ELECTRONIC WORD OF MOUTH SEBAGAI PEMODERASI (Survey Pada Konsumen Restoran Jepang Sushisamp di Kota Sampit) [PDF]
This research was conducted to examine the influence of brand image on consumer repurchase intentions with electronic word of mouth as a moderator.
Priyanto, Muhammad Satria
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Analisis Pengaruh Green Product, Green Brand Dan Green Advertising Terhadap Proses Keputusan Pembelian Kaca Film Vkool Di Palembang [PDF]
, 2016 This study aims to determine whether the variable of brand image, product quality, and price has an influence on purchasing decisions lipstick Oriflame in Palembang. The population in this study are all consumers who use lipstick Oriflame in Palembang.
Suwandi, Yosep
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ANALISIS PENGARUH DIMENSI BRAND IMAGE TERHADAP BRAND IMAGE DAN PERSEPSI PENGGUNA KEMENKEU CORPU
, 1970 Jamila Lestyowati
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The Effect of Social Influence and Brand Image on Brand Awareness and Purchase Intention Study Case
IJEBD (International Journal of Entrepreneurship and Business Development)This study examines the relationships between social influence, brand image, brand awareness, and purchase intention in consumer behavior. The primary goal is to analyze how social influence and brand image contribute to brand awareness and purchase ...
Leonard Joshua
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Exploring the impact of brand image on customer loyalty and commitment in China [PDF]
, 2009 Ike‐Elechi Ogba, Zhenzhen Tan
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Advertising and brand trust: perspectives from the UK and Italy [PDF]
, 2017 The creation of a trusting brand identity through advertising has received relatively little attention in European marketing research. We explore this relationship by undertaking focus group research in the UK and Italy to identify the characteristics of
Danbury, Annie Hagen +3 more
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR (Studi Pada Konsumen Honda Beat di Kecamatan Sukun, Kota Malang) [PDF]
The Influence of Brand Image on Purchase Decision, the Influence of Product Quality on Purchase Decision, and the Dominant Influence between Brand Image and Product Quality on Purchase Decision. This research was conducted in the Sukun District of Malang
ROSYIDI, MOCHAMMAD IMAM
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ANALISIS PENGARUH CITRA MEREK, HARGA DAN JASA TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN RODA DUA JENIS BEBEK Studi Kasus Pada Pengguna, Pemilik Kendaraan Roda Dua Jenis Bebek Merek Honda, Yamaha, Suzuki dan Kawasaki di wilayah Semarang) [PDF]
, 2008 Transportation in Indonesia specially, more predominated by vehicle two wheels type underbone. Along with the increasing of prosperity and high mobility, peoples need vehicle that more quickly, mobile, have strong perform, and reached price.
MANGUNDIRJO, ARWANSYAH
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