The Impact Mechanism of Consumer's Initial Visit to an Automobile 4S Store on Test Drive Intention: Product Aesthetics, Space Image, Service Quality, and Brand Image. [PDF]
Jiang Q, Deng L, Yang C.
europepmc +1 more source
Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations [PDF]
Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government officials.
Baker Michael J+4 more
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Cell‐free and extracellular vesicle microRNAs with clinical utility for solid tumors
Cell‐free microRNAs (cfmiRs) are small‐RNA circulating molecules detectable in almost all body biofluids. Innovative technologies have improved the application of cfmiRs to oncology, with a focus on clinical needs for different solid tumors, but with emphasis on diagnosis, prognosis, cancer recurrence, as well as treatment monitoring.
Yoshinori Hayashi+6 more
wiley +1 more source
Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis. [PDF]
Li Z.
europepmc +1 more source
EVALUATING ENTERPRISE AGILITY – AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS [PDF]
Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying ...
BOIER Rodica
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ANALISIS PENGARUH CITRA MEREK, HARGA DAN JASA TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN RODA DUA JENIS BEBEK Studi Kasus Pada Pengguna, Pemilik Kendaraan Roda Dua Jenis Bebek Merek Honda, Yamaha, Suzuki dan Kawasaki di wilayah Semarang) [PDF]
Transportation in Indonesia specially, more predominated by vehicle two wheels type underbone. Along with the increasing of prosperity and high mobility, peoples need vehicle that more quickly, mobile, have strong perform, and reached price.
MANGUNDIRJO, ARWANSYAH
core
Brand Image as a Function of Self-Image and Self-Brand Connection
This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature” in marketing theory and advertising evaluation.
openaire +2 more sources
This study demonstrates that KRAS and GNAS mutations are more prevalent in patients with resected intraductal papillary mucinous neoplasms (IPMN) compared to those under clinical surveillance. GNAS mutations significantly differ between the two patient cohorts, indicating that their absence may serve as a potential biomarker to support conservative ...
Christine Nitschke+12 more
wiley +1 more source
Perceptions and Positionings of Colleges in New York City: A Longitudinal Study of Brand Images [PDF]
Sylvia D. Clark
openalex +1 more source
Retracted: Analyzing the Relationship between Hotel Brand Image, Service Quality, Experience Marketing, and Customer Satisfaction under the Environment of Social Network. [PDF]
Environmental And Public Health JO.
europepmc +1 more source