Results 101 to 110 of about 87,953 (311)

DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK [PDF]

Purpose of study: The main purpose of this study is to check the impact of brand extensions on brand image. For this purpose Johnson is selected as parent brand for current research.
Ehtesham ul MUJEEB, Amir RAJPUT, Muhammad Shakil AHMAD   +2 more
core  

The Relationship between Brand Image and Brand Trust in Sporting Goods Consumers

Annals of Applied Sport Science, 2016
The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand.
Mohammad Deheshti, Javad Adabi Firouzjah, Hossein Alimohammadi   +2 more
doaj  

Circular RNA expression landscapes in myelodysplastic neoplasms: Associations with mutational signatures and disease progression

Molecular Oncology, EarlyView.
In this explorative study, the abundance of circular RNA molecules in bone marrow stem cells was found to be elevated in patients with high‐risk myelodysplastic neoplasms, and to be associated with an increased risk of progression to acute myeloid leukemia.
Eileen Wedge, Morten Tulstrup, Gabriele Todisco, Pedro Moura, Christophe Côme, Jakob Werner Hansen, Jakob Schmidt Jespersen, Balthasar Schlotmann, Maria Creignou, Mette Dahl, Claudia Schöllkopf, Klas Raaschou‐Jensen, Krister Wennerberg, Bo Porse, Joachim Weischenfeldt, Eva Hellström‐Lindberg, Lasse Sommer Kristensen, Kirsten Grønbæk   +17 more
wiley   +1 more source

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party [PDF]

, 2015
Brands are strategic assets and key to achieving a competitive advantage. Brands can be seen as a heuristic device, encapsulating a series of values that enable the consumer to make quick and efficient choices.
Pich, C, Dean, D, Pich, Christopher, Dean, Dianne   +3 more
core   +1 more source

The influence of the brand image of green agriculture products on China's consumption intention--The mediating role of perceived value. [PDF]

PLoS One, 2023
Yang H, Zhang P, Liu H.
europepmc   +1 more source

Subtype‐specific enhancer RNAs define transcriptional regulators and prognosis in breast cancers

Molecular Oncology, EarlyView.
This study employed machine learning methodologies to perform the subtype‐specific classification of RNA‐seq data sets, which are mapped on enhancers from TCGA‐derived breast cancer patients. Their integration with gene expression (referred to as ProxCReAM eRNAs) and chromatin accessibility profiles has the potential to identify lineage‐specific and ...
Aamena Y. Patel, Peyman Zarrineh, Nathnael T. Tuffa, Jigar H. Sheth, Sumitra Mohan, Mudassar Iqbal, Sankari Nagarajan   +6 more
wiley   +1 more source

Customer agility, market orientation, and brand image in the context of Chinese market. [PDF]

Front Psychol, 2022
Junfeng W, Zesheng Y, RuQiang L.
europepmc   +1 more source

Dimethyl fumarate combined with cisplatin at subcytotoxic doses sensitizes cervical cancer toward ferroptosis and apoptosis through GSH restriction and p53 (re)activation

Molecular Oncology, EarlyView.
Dimethyl fumarate (DMF) reduces growth of HPV‐positive cervical cancer spheroids and induces ferroptosis in cervical cancer cells via blocking SLC7A11/Glutathione (GSH) axis. Combination of subcytotoxic doses of DMF and cisplatin (CDDP) further suppresses spheroid growth and drives cell death in 2D culture models.
Carolina Punziano, Giuseppina Minopoli, Simona Romano, Laura Marrone, Katia Aquilano, Maria Lina Tornesello, Raffaella Faraonio   +6 more
wiley   +1 more source

Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations [PDF]

Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government officials.
Oburai, Prathap, Kok Wai Chew, Baker Michael J, Moorthi Y L R, Basalingappa Anita   +4 more
core  

Exploring the impact of brand image and perceived value on purchasing decisions through buyer interest

Jurnal Ekonomi dan Bisnis
This study analyzes the influence of brand image and perceived value on purchasing decisions through consumer buying interest. In this context, brand image is measured by brand values, brand image, and consumer trust.
Makitta Widi Samudra, Widayat Widayat, Ahmad Juanda   +2 more
doaj   +1 more source