Results 191 to 200 of about 6,985,808 (379)

Advertising and brand trust: perspectives from the UK and Italy [PDF]

, 2017
The creation of a trusting brand identity through advertising has received relatively little attention in European marketing research. We explore this relationship by undertaking focus group research in the UK and Italy to identify the characteristics of
Danbury, Annie Hagen, Mortimer, Kathleen, Palazzo, Maria, Siano, Alfonso   +3 more
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The Importance of Digital Trust in E-Commerce: Between Brand Image and Customer Loyalty

, 1970
Daniel Hermawan
openalex   +2 more sources

Multi‐omic characterization of consensus molecular subtype 1 (CMS1) colorectal cancer with dampened immune response improves precision medicine

Molecular Oncology, EarlyView.
This study highlights the importance of multi‐omic analyses in characterizing colorectal cancers. Indeed, our analysis revealed a rare CMS1 exhibiting dampened immune activation, including reduced PD‐1 expression, moderate CD8+ T‐cell infiltration, and suppressed JAK/STAT pathway.
Livia Concetti, Manuel Scimeca, Julia Bischof, Jonathan Woodsmith, Massimiliano Agostini, Cristina Fiorani, Yufang Shi, Eleonora Candi, Gerry Melino, Alessandro Mauriello, Giuseppe S. Sica   +10 more
wiley   +1 more source

Analisis Pengaruh Green Product, Green Brand Dan Green Advertising Terhadap Proses Keputusan Pembelian Kaca Film Vkool Di Palembang [PDF]

, 2016
This study aims to determine whether the variable of brand image, product quality, and price has an influence on purchasing decisions lipstick Oriflame in Palembang. The population in this study are all consumers who use lipstick Oriflame in Palembang.
Suwandi, Yosep
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ANALISIS PENGARUH DIMENSI BRAND IMAGE TERHADAP BRAND IMAGE DAN PERSEPSI PENGGUNA KEMENKEU CORPU

, 1970
Jamila Lestyowati
openalex   +2 more sources

MET and NF2 alterations confer primary and early resistance to first‐line alectinib treatment in ALK‐positive non‐small‐cell lung cancer

Molecular Oncology, EarlyView.
Alectinib resistance in ALK+ NSCLC depends on treatment sequence and EML4‐ALK variants. Variant 1 exhibited off‐target resistance after first‐line treatment, while variant 3 and later lines favored on‐target mutations. Early resistance involved off‐target alterations, like MET and NF2, while on‐target mutations emerged with prolonged therapy.
Jie Hu, Ning Ding, Xiaobo Xu, Yedan Chen, Yong Zhang, Jingwen Liu, Jiebai Zhou, Hairong Bao, Donghui Zhang, Yijun Song, Yang Shao, Yuanlin Song   +11 more
wiley   +1 more source

The Effect of Social Influence and Brand Image on Brand Awareness and Purchase Intention Study Case

IJEBD (International Journal of Entrepreneurship and Business Development)
This study examines the relationships between social influence, brand image, brand awareness, and purchase intention in consumer behavior. The primary goal is to analyze how social influence and brand image contribute to brand awareness and purchase ...
Leonard Joshua
doaj   +1 more source

Cuteness or Coolness-How Does Different Anthropomorphic Brand Image Accelerate Consumers' Willingness to Buy Green Products? [PDF]

Front Psychol, 2021
Lu Y, Liu Y, Tao L, Ye S.
europepmc   +1 more source

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR (Studi Pada Konsumen Honda Beat di Kecamatan Sukun, Kota Malang) [PDF]

The Influence of Brand Image on Purchase Decision, the Influence of Product Quality on Purchase Decision, and the Dominant Influence between Brand Image and Product Quality on Purchase Decision. This research was conducted in the Sukun District of Malang
ROSYIDI, MOCHAMMAD IMAM
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Analisa Pengaruh Advertising Awareness Terhadap Brand Equity Dengan Brand Awareness Dan Brand Image Sebagai Variabel Intervening Dengan Studi Kasus Iklan Indomie Goreng Kuah Di Youtube [PDF]

, 2016
Penelitian ini bertujuan untuk menguji pengaruh Advertising Awareness dan Brand Equity terhadap brand image dan brand awareness sebagai variable intervening.
Gunawan, V. J. (Vincent)
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