Results 41 to 50 of about 6,985,808 (379)
PENGARUH E-WOM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA PRODUK KOSMETIK PIXY [PDF]
, 2023 This research aims to determine and analyze the influence of E-WoMand brand image on purchasing decisions. This research uses quantitative methods. The data collection technique in this research uses a questionnaire.
Nabila, Jihan
core
A Reconceptualization of Brand Image
International Journal of Business Administration, 2014 Brand image forms the basis for making better strategic marketing decisions about targeting specific market segments and positioning a product. The phrase, brand image, however, has been defined and applied in various ways by different researchers.
J. Lucy Lee +2 more
openaire +4 more sources
, 2021 Luaran yang ingin dicapai pada kajian ini menghasilkan Literature Review dari faktor-faktor penting yang menimbulkan Brand Equity. Telah banyak kajian penelitian sebelumnya menemukan faktor-faktor yang mempengaruhi Brand Equity.
Kasman Pandiangan +2 more
semanticscholar +1 more source
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type
Fery Riyanto +4 more
doaj +1 more source
The Impact of Brand Extension on Brand Image
Industrial Engineering & Management Systems, 2017 The purpose of this research is to analyze the relationship between variables affecting on the development of the brand and the effects of this development on brand image, explaining how impact of the variables related to the brand image and evaluation of the effect of each of these variables that eventually leads to final brand image. This research is
Nasser Azad, Maryam Qom
openaire +2 more sources
Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention
Sustainability, 2021 Brand image has been a crucial clue to making subjective judgment for consumers to determine the brand, which is critical to making a purchase decision.
Lihong Chen +6 more
semanticscholar +1 more source
Yacht modeling design method based on brand image
Zhongguo Jianchuan Yanjiu, 2020 Objectives Based on kansei engineering theory, a yacht modeling design method based on brand image is proposed to improve the yacht company's brand recognition and competitiveness.Methods Firstly, representative samples and brand image vocabularies of ...
CHENG Yongsheng +2 more
doaj +1 more source
THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
doaj +1 more source
Business & Management Studies: An International Journal, 2021 The purpose of this study is to propose a model to understand the impact of brand information (awareness and image) on marketing variables (satisfaction, brand loyalty, WOM and purchase intention) for individuals who like or follow brands in social media.
N. Büyükdağ
semanticscholar +1 more source
THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH
Nidhomul Haq, 2020 Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important.
Fajri Dwiyama, Nurhasanah R
doaj +1 more source