Results 271 to 280 of about 18,240 (315)

Pengaruh Emotional Branding terhadap Brand Loyalty

Bandung Conference Series: Communication Management, 2023
Abstrak.Tren bisnis parfum semakin meningkat dalam beberapa tahun terakhir dan  akan terus meningkat pada tahun 2023 sampai 2030. Dengan persaingan parfum di indonesia yang semakin kompetitif membuat perusahaan harus bisa mempertahankan pertumbuhan perusahaan dan pelanggannya agar tetap loyal terhadap merek.
null Siti Robiah, null Endri Listiani
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Antecedents of True Brand Loyalty

Journal of Advertising, 2008
We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility, affective brand conviction, cognitive brand conviction, attitude strength, and brand commitment.
Jooyoung Kim, Jon D. Morris, Joffre Swait   +2 more
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ESG, Brand Trust and Brand Loyalty

Communications in Humanities Research, 2023
The concept of ESG (Environmental, Social and Governance) has emerged as a key element of firm value. Its an important tool for companies to achieve sustainable development and improve their competitiveness. As a critical driver of sustainable development, companies have the responsibility to manage ESG well. Clarifying the benefits that ESG issues can
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Is Brand Variety Influencing Brand Loyalty?

Asia Pacific Business Review, 2006
This research paper is studying whether the concept of multi-brand loyalty has taken birth in the developing countries like India with a wide spectrum of brands now available across product categories to the consumers. A range of published works since 1979 is reviewed and a descriptive research study is carried out among the consumers by taking the ...
C. Anandan, Medapatti Satish, R. Mathangi Sri   +2 more
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Does program loyalty induce brand loyalty

International Journal of Business Innovation and Research, 2021
Amit Shrivastava, Yogesh Funde
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Brand Loyalty and Online Brand Communities

International Journal of Online Marketing, 2016
This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous research on brand loyalty, online brand communities, brand experiences, and emotional connections to brands.
Katherine Barnet, Sharmila Pixy Ferris
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Religious Brand Loyalty and Political Loyalties

Journal for the Scientific Study of Religion, 2000
Numerous works have detailed the breakdown of brand loyalty within society over the last forty years and its results. Whether examining political loyalties, religious loyalties, or loyalties to brands such as Lucky Strike cigarettes, each study has noted a lowering of traditional barriers to switchingbrands and the creation of a nation of individualist
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Brand Engagement and Brand Loyalty

2012
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement.
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Personal computer brand loyalty

1996
A Markov model shows the degree of brand loyalty to Apple, Compaq, IBM, and Wyse personal computers by large corporate customers of Businessland, a large reseller of personal computers in the late 1980s and early 1990s. Because Businessland temporarily lost its franchise to carry Compaq for half a year in the middle of our sample, the model captures ...
Jackson, Tyrone W., Perloff, Jeffrey M., Jackson, Tyrone W., Perloff, Jeffrey M.   +3 more
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From Brand Loyalty to Customer Loyalty

1996
Customer loyalty is a concept central to many marketing plans, but defined by few. Many companies have embarked on ‘customer loyalty’ programmes without the understanding that loyalty is an objective rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications.
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