Results 261 to 270 of about 624,381 (282)

Brand Loyalty

2004
openaire   +1 more source

Risk aversion and brand loyalty: the mediating role of brand trust and brand affect

Journal of Product and Brand Management, 2008
Kurt Matzler, Sonja Bidmon
exaly  

Brand Loyalty

2009
openaire   +1 more source

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

International Journal of Sports Marketing and Sponsorship, 2001
Daniel Funk
exaly  

Brand Loyalty

2011
openaire   +1 more source

Brand Loyalty, Customer Loyalty and Role of Brand Custodian: A Review

The IUP Journal of Brand Management
Nimal C N, Manju M Mathew, Bindhu Ann Thomas   +2 more
openaire   +1 more source

Brand Loyalty and Market Equilibrium

Marketing Science, 1991
Birger Wernerfelt
exaly  

Brand Loyalty

2015
openaire   +1 more source

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management Decision, 2017
Chao-Chin Huang
exaly  

Service quality and brand loyalty

International Journal of Contemporary Hospitality Management, 2016
Ibrahim Alnawas, Jane Hemsley‐Brown
exaly