Results 271 to 280 of about 624,381 (282)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Journal of Marketing, 2008
Rajiv Sinha, Scott A Thompson
exaly  

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

The influence of customer brand identification on hotel brand evaluation and loyalty development

International Journal of Hospitality Management, 2013
Ceridwyn King, Kevin Kam Fung So, Ying Wang   +2 more
exaly  

The influence of perceived social media marketing activities on brand loyalty

Asia Pacific Journal of Marketing and Logistics, 2017
Ahmed Rageh Ismail
exaly  

Achieving brand loyalty through sponsorship: the role of fit and self-congruity

Journal of the Academy of Marketing Science, 2011
Marc Mazodier, Dwight Merunka
exaly  

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

Journal of Brand Management, 2014
B Ramaseshan
exaly  

Brand loyalty: exploring self-brand connection and brand experience

Journal of Product and Brand Management, 2018
Liezl-Marie van der Westhuizen
exaly  

Brand Loyalty

openaire   +1 more source

Brand extension and brand loyalty

2006
B. BUSACCA, BERTOLI, Giuseppe
openaire   +1 more source

NHS brand loyalty

BMJ, 2008
openaire   +1 more source