Results 251 to 260 of about 7,513 (263)

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

International Journal of Sports Marketing and Sponsorship, 2001
Daniel C Funk
exaly  

The influence of perceived social media marketing activities on brand loyalty

Asia Pacific Journal of Marketing and Logistics, 2017
Ahmed Rageh Ismail
exaly  

Brand Loyalty, Customer Loyalty and Role of Brand Custodian: A Review

The IUP Journal of Brand Management
Nimal C N, Manju M Mathew, Bindhu Ann Thomas   +2 more
openaire   +1 more source

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Journal of Consumer Research, 2019
Mansur Khamitov, Matthew Thomson, Vicki G Morwitz   +2 more
exaly  

Reexamining the Dimensionality of Brand Loyalty: A Case of the Cruise Industry

Journal of Travel and Tourism Marketing, 2008
James F Petrick
exaly  

Brand loyalty: exploring self-brand connection and brand experience

Journal of Product and Brand Management, 2018
Liezl-Marie Van Der Westhuizen
exaly  

Brand Loyalty and Market Equilibrium

Marketing Science, 1991
Birger Wernerfelt
exaly  

Brand Loyalty

openaire   +1 more source

Brand equity, brand loyalty and consumer satisfaction

Annals of Tourism Research, 2011
exaly  

Brand extension and brand loyalty

2006
B. BUSACCA, BERTOLI, Giuseppe
openaire   +1 more source