Results 251 to 260 of about 624,381 (282)

The Brand Loyalty

2020
Muneeb Ahmed Kamboh, Ali, Shahzad, Ahsan Mahmood, Kamboh, Aamir Zamir   +3 more
openaire   +1 more source

The Role of Brand Communities on Brand Loyalty

2018
Rekabetin yoğun olduğu günümüzde firmalar, gerektüketicileri ile güçlü ilişkiler kurabilmek gerekse marka sadakatinigüçlendirmek adına birçok iletişim çalışması gerçekleştirmektedir. Teknolojiningelişimine bağlı olarak hem firmaların günümüzde iletişim çalışmalarınıİnternet ortamına taşıdığı hem de tüketicilerin zamanlarının büyük bir bölümünüçevrimiçi
BABÜR TOSUN, Nurhan, TURFANDA, Sezgi
openaire   +1 more source

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang, Ching-Hsuan Yeh
exaly  

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Journal of Hospitality and Tourism Management, 2020
Ming-Way Li, Hsiu-Yu Teng
exaly  

Brand equity, brand loyalty and consumer satisfaction

Annals of Tourism Research, 2011
Yuksel Ekinci
exaly  

Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops

International Journal of Hospitality Management, 2019
Heesup Han, Junhui Wang, Hakjun Song
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S Coelho, Zelia Raposo Santos   +2 more
exaly  

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Journal of Consumer Research, 2019
Joandrea Hoegg, Mansur Khamitov
exaly  

Brand loyalty and the role of hedonic value

Journal of Product and Brand Management, 2012
Tommi Laukkanen
exaly