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2022
Brand loyalty is when a customer chooses a product of a company repeatedly instead of its competitors. It is the positive attitude of the customer towards the brand that creates brand loyalty. Brand loyalty is the commitment from customers to continue purchasing from a company because of their experiences and perceptions of the brand.
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Brand loyalty is when a customer chooses a product of a company repeatedly instead of its competitors. It is the positive attitude of the customer towards the brand that creates brand loyalty. Brand loyalty is the commitment from customers to continue purchasing from a company because of their experiences and perceptions of the brand.
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Brand Loyalty and Online Brand Communities
International Journal of Online Marketing, 2016This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous research on brand loyalty, online brand communities, brand experiences, and emotional connections to brands.
Katherine Barnet, Sharmila Pixy Ferris
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An empirical examination of brand loyalty
Journal of Product & Brand Management, 2006PurposeThis article aims to measure relative attitude as a latent two‐dimensional second‐order factor and to investigate the relationship between relative attitude and repeat purchasing.Design/methodology/approachA conceptual model of attitude‐behaviour consistency and brand loyalty is proposed and empirically tested in the context of frequently ...
Møller Jensen, Jan, Hansen, Torben
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Decline and variability in brand loyalty
International Journal of Research in Marketing, 1997Abstract In this paper, we examine the over-time behavior of brand loyalty for a large set of brands drawn from 21 consumer packaged goods categories. Using the brand-loyalty operationalization of Colombo and Morrison (1989), the following conclusions are obtained.
Dekimpe, M.G. +3 more
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An overview on brand loyalty and customer loyalty
ACADEMICIA: An International Multidisciplinary Research Journal, 2021AbstractBrand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two ideas that have been dug into by academics since they are two extremely significant aspects in marketing. Brand \loyalty is a biased behavioral reaction exhibited over a period of time.
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ESG, Brand Trust and Brand Loyalty
Communications in Humanities Research, 2023The concept of ESG (Environmental, Social and Governance) has emerged as a key element of firm value. It’s an important tool for companies to achieve sustainable development and improve their competitiveness. As a critical driver of sustainable development, companies have the responsibility to manage ESG well.
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Relationship of Brand Credibility with Brand Loyalty
Academic Journal of Social Sciences (AJSS ), 2020Globalization has turned the world into a small village, giving access to everyone for everything. World is now becoming brand less as organizations are facing the problem of brand loyalty throughout the world. Pakistan being a developing country who is also facing the same problem.
M. Ikram Ul Haq +3 more
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Brand character as a function of brand loyalty
Current Psychology, 1992This study investigated the relationship between self-image, brand image, and brand loyalty by asking whether people use products to enhance self-image. Subjects described themselves on an adjective checklist, then listed product brands to which they consider themselves loyal or not loyal.
Paula M. Tidwell +2 more
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Is Brand Variety Influencing Brand Loyalty?
Asia Pacific Business Review, 2006This research paper is studying whether the concept of multi-brand loyalty has taken birth in the developing countries like India with a wide spectrum of brands now available across product categories to the consumers. A range of published works since 1979 is reviewed and a descriptive research study is carried out among the consumers by taking the ...
C. Anandan +2 more
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Celebrity endorsement, brand extension, brand loyalty
2012Obiettivo del paper : l’articolo si prefigge di indagare l’effetto che il celebrity fit (ossia la consonanza fra la marca e il personaggio famoso utilizzato nella comunicazione pubblicitaria a sostegno di tale brand) puo esercitare sulla fedelta dei consumatori nei confronti di una marca protagonista di un’estensione.
BUSACCA, BRUNO GIUSEPPE +1 more
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