Results 231 to 240 of about 7,513 (263)
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An Influence of Brand Loyalty on Branded Shoes
International Scientific Journal of Engineering and ManagementThis study examines how advertising, perceived quality, and brand trust affect brand loyalty in the Indian branded shoe market, which is a highly competitive industry with domestic firms like Bata and Woodland and international brands like Puma, Adidas, and Nike.
Mohammed Haadi P K M, Prof. Jayashree K
openaire +1 more source
The Role of Brand Communities on Brand Loyalty
2018Rekabetin yoğun olduğu günümüzde firmalar, gerektüketicileri ile güçlü ilişkiler kurabilmek gerekse marka sadakatinigüçlendirmek adına birçok iletişim çalışması gerçekleştirmektedir. Teknolojiningelişimine bağlı olarak hem firmaların günümüzde iletişim çalışmalarınıİnternet ortamına taşıdığı hem de tüketicilerin zamanlarının büyük bir bölümünüçevrimiçi
BABÜR TOSUN, Nurhan, TURFANDA, Sezgi
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Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives
International Journal of Information Management, 2016Ching-Hsuan Yeh, Yi-Shun Wang
exaly
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty
Journal of Marketing, 2008Scott A Thompson, Rajiv K Sinha
exaly
To be or not to be in social media: How brand loyalty is affected by social media?
International Journal of Information Management, 2013Michel Laroche +2 more
exaly
On the relationship between consumer-brand identification, brand community, and brand loyalty
Journal of Retailing and Consumer Services, 2018Pedro S Coelho +2 more
exaly