Results 221 to 230 of about 624,381 (282)
University marathons as structured health interventions: deconstructing the role of event culture, organization, activities and services in student engagement. [PDF]
Front Sports Act LivingLin Y, Xie J, Jiang F, He L.
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Motivations and segmentation of instagram users as a social network site: Their sociodemographic profiles, satisfaction and loyalty. [PDF]
PLoS OneCarvache-Franco M +3 more
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Collaborative innovation in sustainable fashion: A consumer-centric perspective on adoption and brand performance. [PDF]
PLoS OneWongsaichia S +2 more
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Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model. [PDF]
PLoS OneSelvendran M +5 more
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Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism. [PDF]
Front Sports Act LivingAtoevna TS +4 more
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Journal of the Academy of Marketing Science, 1974
A new measure of brand loyalty was constructed which reflected the amount of brand deliberation as well as whether the old brand was repurchased. The new measure was found to be superior to brand repurchase information alone in multivariate analyses of brand loyalty for automobiles.
Joseph W. Newman, Richard A. Werbel
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A new measure of brand loyalty was constructed which reflected the amount of brand deliberation as well as whether the old brand was repurchased. The new measure was found to be superior to brand repurchase information alone in multivariate analyses of brand loyalty for automobiles.
Joseph W. Newman, Richard A. Werbel
openaire +1 more source
International Journal of Customer Relationship Marketing and Management, 2016
Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail industry as an example of an emerging economy.
Maha Mourad, Karim Youssef
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Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail industry as an example of an emerging economy.
Maha Mourad, Karim Youssef
openaire +1 more source
Brand Consciousness and Brand Loyalty
2020It is often argued that consumers become loyal to a particular brand based on their perception of the brand itself. This study investigates the relationship between brand consciousness and three key variables: perceived quality, emotional value, and brand involvement. It also examines the influence of these three variables on students' brand loyalty to
Asmat Nizam Abdul-Talib, Nadia Japeri
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