Results 241 to 250 of about 624,381 (282)

Brand Loyalty of Customers in Smartphone Brands

Indian Journal of Marketing, 2017
The smartphone, one of the priceless contributions of mobile technology, has now resulted in a situation of cut throat competition between different handset manufacturers who are trying their level best to outsmart their competitors. Brand loyalty, which is a crucial factor influencing purchase decision of smartphone users, is assessed in this ...
S. Santhosh Kumar, Rahul P. Menon
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A Brand Loyalty Concept: A Comment

Journal of Marketing Research, 1974
Jacoby and Kyner [2] attempt to explain the phenomenon of brand loyalty by means of a causative definition which "provides some understanding of the causative factors underlying the development of brand loyalty" [3, p. 7]. This they fail to do. Their definition is expressed by a set of six necessary and collectively sufficient conditions.
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Brand Engagement and Brand Loyalty

2012
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement.
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Beyond brand loyalty: Brand sustainability

Journal of Marketing Communications, 2013
Historically, measures of brand value have focused on brand awareness, customer brand equity and measured brand loyalty. While useful, these generally provide little visibility for the future of the brand. A new measure, brand sustainability, is proposed, described and illustrated.
Don E. Schultz, Martin P. Block
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Religious Brand Loyalty and Political Loyalties

Journal for the Scientific Study of Religion, 2000
Numerous works have detailed the breakdown of brand loyalty within society over the last forty years and its results. Whether examining political loyalties, religious loyalties, or loyalties to brands such as Lucky Strike cigarettes, each study has noted a lowering of traditional barriers to switchingbrands and the creation of a nation of individualist
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An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

Journal of Hospitality & Tourism Research, 2009
Retention of brand-loyal attendees induces deep commitment to an association meeting and great resistance to other conferences'marketing efforts, thereby contributing to high revenue and market share. This study provides additional information about the path from brand satisfaction to attitudinal brand loyalty (ABL) via brand trust through updated ...
Jin-Soo Lee, Ki-Joon Back
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An Influence of Brand Loyalty on Branded Shoes

International Scientific Journal of Engineering and Management
This study examines how advertising, perceived quality, and brand trust affect brand loyalty in the Indian branded shoe market, which is a highly competitive industry with domestic firms like Bata and Woodland and international brands like Puma, Adidas, and Nike.
Mohammed Haadi P K M, Prof. Jayashree K
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Does program loyalty induce brand loyalty

International Journal of Business Innovation and Research, 2021
Amit Shrivastava, Yogesh Funde
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From Brand Loyalty to Customer Loyalty

1996
Customer loyalty is a concept central to many marketing plans, but defined by few. Many companies have embarked on ‘customer loyalty’ programmes without the understanding that loyalty is an objective rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications.
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Brands and political loyalty

Journal of Brand Management, 2006
Incumbent political parties, like the providers of commercial goods and services, are seeking to secure repeat sales at a time when consumer loyalty is under threat from proliferating choice and social realignment. As with other large and infrequent purchases, parties need to use marketing not only to win a sale (an election) but also to minimise post ...
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