Results 241 to 250 of about 7,629 (263)

Brand Loyalty

2015
openaire   +1 more source

Risk aversion and brand loyalty: the mediating role of brand trust and brand affect

Journal of Product and Brand Management, 2008
Kurt Matzler, Sonja Bidmon
exaly  

Achieving brand loyalty through sponsorship: the role of fit and self-congruity

Journal of the Academy of Marketing Science, 2011
Marc Mazodier, Merunka Dwight, Dwight Merunka   +2 more
exaly  

Brand Loyalty

2009
openaire   +1 more source

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management Decision, 2017
Chao-Chin Huang
exaly  

Brand Loyalty

2011
openaire   +1 more source

Brand Loyalty

2004
openaire   +1 more source

Brand Loyalty, Customer Loyalty and Role of Brand Custodian: A Review

The IUP Journal of Brand Management
Nimal C N, Manju M Mathew, Bindhu Ann Thomas   +2 more
openaire   +1 more source

Brand loyalty and the role of hedonic value

Journal of Product and Brand Management, 2012
Tommi Laukkanen
exaly  

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly