Results 111 to 120 of about 105,094 (303)
Brand Management Building, Measuring and Managing Brand Equity
In an era where brands are pivotal to business success, understanding the intricacies of brand management is more critical than ever. This book, "Brand Management: Building, Measuring, and Managing Brand Equity," is a collaborative effort by a diverse group of scholars and practitioners who bring their unique insights and experiences to the forefront ...
Kumar, Atul +3 more
openaire +2 more sources
FEBS Open Bio, EarlyView.KIF26B plays an important role in kidney development. We engineered mice lacking the C‐terminal region of KIF26B and found severe kidney defects, including bilateral renal agenesis, similar to full Kif26b knockout mice. The mutation disrupted nephron progenitor condensation and reduced Gdnf‐Wnt11 signaling, showing that the KIF26B C‐terminal region is ...
Yuta Yamamura +19 more
wiley +1 more source
The Nobel Prize: the identity of a corporate heritage brand
, 2015 Purpose – The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges. Design/methodology/approach – An in-depth case study analysed within a heritage brand model and a corporate ...
Urde, Mats, +2 more
core +1 more source
Pathways and pitfalls: a qualitative study of student experiences in biomedical science education
FEBS Open Bio, EarlyView.Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell +8 more
wiley +1 more source
Strategic Design through Brand Contextualization
, 2013 Providing meaningful customer experience is at the core of any successful business activity. Brands can function as vehicles to bundle the ingredients of experience together and give them structure by which consumers are able to understand and interpret ...
Nikitas, Alexandros +2 more
core
Impact of Brand Loyalty on Brand Extension [PDF]
, 2012 The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra +3 more
core
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to determine and analyze the role of brand image as a mediating variable in the influence of brand trust and customer relationship management on customer loyalty in Pelindo lembar stevedoring services.
Agus Tariyansah +2 more
doaj +1 more source
MagmaFlow: A desktop platform for artificial intelligence‐driven expression analysis
FEBS Open Bio, EarlyView.MagmaFlow is a free, no‐code platform for gene expression analysis. It generates interactive volcano plots, links genes to literature, pathways, and diseases, prioritizes candidates using millions of publications, identifies affected biological processes, builds network diagrams, and exports publication‐ready figures and reports for macOS and Windows ...
Carlos E. Buss +7 more
wiley +1 more source
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets [PDF]
, 1995 The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing.
Walker, David, Knox, Simon
core
People and person factors in building brand admiration and leadership for African brands
South African Journal of Business ManagementPurpose: Brand leadership studies focus on validating their four dimensions of brand innovativeness, value, popularity and quality but neglect their predictors.
Nkiru J. Olumide-Ojo, Helen I. Duh
doaj +1 more source