Results 121 to 130 of about 870,720 (262)

WHAT CAN COMPANIES DO TO MAKE THEIR BRAND STRONGER? [PDF]

The development of the information technology and of the Internet has created the perfect environment for the companies to reach their client easier and faster. Until the middle of the ’90 there were only several dozens of global brands.
Luigi Dumitrescu, Mircea Fuciu
core  

The Moderating Role of Tourism Management and Advertisement Between Customer-based Brand Equity and Brand Image

Ianna Journal of Interdisciplinary Studies
Background: In the competitive hotel sector, building sustainable brands with favourable equity and distinctive brand image is a key objective. However, the complex interplay between brand equity determinants, in the form of  awareness, association, and
Wassil Elanguoud, Imane Laamrani el idrissi, Hamza Hayouni, Nada El Yassini, Youssef Khatori, Fatima Zohra Sossi Alaoui   +5 more
doaj  

Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm

, 2006
Ceridwyn King, Debra Grace
openalex   +2 more sources

Influence of Cultural Factors for Global Brand Management [PDF]

, 2014
Gehan Dhameeth Shanmuganathan
openalex   +1 more source

Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers [PDF]

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers.
Akridge, Jay T., Harbor, Anetra L., Martin, Marshall A.   +2 more
core   +1 more source

Branding the local church: reaching out or selling out? [PDF]

, 2006
For-profit organisations recognise the importance of a strong brand. The world all have brand values over $1 billion. A brand, a distinct image and idecompanies to differentiate themselves from their competition.
Dover, Graham
core  

Employer Branding and Reputation From A Strategic Human Resource Management Perspective [PDF]

, 2015
Müberra Yüksel
openalex   +1 more source

The brand equity: evidence on marketing investment [PDF]

The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand.
Davcik, Nebojsa
core   +1 more source

Features of brand management in audit and consulting market

RUDN Journal of Economics, 2011
The article considers problems of brand management in audit and consulting companies, it analyses specificity of audit and consulting market in Russia and discloses the causes of global brands' dominance in the Russian market.
A N Urasova
doaj