Results 121 to 130 of about 7,614,752 (337)

PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND

Ekonomski Vjesnik, 2012
This paper begins with the term product brand identity as the new market paradigm. It aims to define the term product brand identity and its significance for realisation of the market value of a product’s brand and overall marketing goals of an ...
Branislav Lijović
doaj  

Corporate Brand Management

, 2004
Franz‐Rudolf Esch, Torsten Tomczak, Joachim Kernstock, Tobias Langner   +3 more
openalex   +1 more source

SARS‐CoV‐2 Is Linked to Brain Volume Loss in Multiple Sclerosis

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective The impact of SARS‐CoV‐2 infection on brain and spinal cord pathology in patients with multiple sclerosis (pwMS) remains unclear. We aimed to describe changes in brain lesion activity and brain and spinal cord volumes following SARS‐CoV‐2 infection.
Tomas Uher, Dominika Stastna, Ingrid Menkyova, Vaclav Capek, Jiri Lindner, Petra Nytrova, Jan Krasensky, Eliza Varju, Miguel D'haeseleer, Eva Kubala Havrdova, Dana Horakova, Manuela Vaneckova, Niels Bergsland   +12 more
wiley   +1 more source

The Moderating Role of Tourism Management and Advertisement Between Customer-based Brand Equity and Brand Image

Ianna Journal of Interdisciplinary Studies
Background: In the competitive hotel sector, building sustainable brands with favourable equity and distinctive brand image is a key objective. However, the complex interplay between brand equity determinants, in the form of  awareness, association, and
Wassil Elanguoud, Imane Laamrani el idrissi, Hamza Hayouni, Nada El Yassini, Youssef Khatori, Fatima Zohra Sossi Alaoui   +5 more
doaj  

Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm

, 2006
Ceridwyn King, Debra Grace
openalex   +2 more sources

Influence of Cultural Factors for Global Brand Management [PDF]

, 2014
Gehan Dhameeth Shanmuganathan
openalex   +1 more source

Phenotyping Healthcare Use 2–3 Decades Before the First Multiple Sclerosis Demyelinating Event

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Phenotype hospital, physician, and emergency department (ED) visits by diagnoses and specialty up to 29 years pre‐multiple sclerosis (MS) onset versus a matched population without MS. Methods We identified people with MS (PwMS) using population‐based administrative data from Ontario, Canada (1991–2020).
Helen Tremlett, Karl Everett, Colleen J. Maxwell, Feng Zhu, Ayesha Asaf, Ping Li, Kyla A. McKay, Yinshan Zhao, Ruth Ann Marrie   +8 more
wiley   +1 more source

Factors for Rituximab Refractoriness in AQP4‐IgG+ NMOSD: A Cohort Study

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Neuromyelitis optica spectrum disorder (NMOSD) is a severe autoimmune condition of the central nervous system (CNS), often associated with aquaporin‐4 antibodies (AQP4‐IgG). Rituximab, a CD20+ B‐cell depleting monoclonal antibody, is widely used as first‐line therapy.
Mariano Marrodan, María A. Piedrabuena, María A. Zarate, Sofía Rodríguez Murúa, Ezequiel I. Surace, Mauricio F. Farez, Marcela P. Fiol, María C. Ysrraelit, Jorge Correale   +8 more
wiley   +1 more source

CHARACTERISTICS BRANDING & BRAND MANAGEMENT IN THE FASHION INDUSTRY

Annals of the University of Oradea: Fascicle of Textiles, Leatherwork, 2014
Brand allows for market offer to be identified and differentiated from the competitive offers. The very essence of brand is based not only on potential sales figures, but on the philosophy that makes it posssible for a customer to identify with the brand.
Urošević, Snežana, Završnik, Bruno
openaire   +2 more sources