Results 141 to 150 of about 870,720 (262)
Study on Brand Image Enhancement of Entertainment Management Companies
, 2013 서영익, 박상현
openalex +1 more source
Emerging brands: the case of China
, 2011 The time for an up-to-date and authoritative text on brand management has come. Perspectives on Brand Management is an exciting edited text -based on the latest Australian, New Zealand and international research from a hand-picked team of experts and ...
Ewing, Mike +2 more
core
Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management [PDF]
, 2017 Vishwas Maheshwari +3 more
openalex +1 more source
Examining the impact of social media usage on start-ups performance: Mediating role of brand image. [PDF]
PLoS OneBruce E +8 more
europepmc +1 more source
HOW MUCH VALUE IS THERE IN A PRODUCER BRANDED BRED HEIFER PROGRAM? [PDF]
Agricultural producers are pursuing many methods by which to add value. Typically, some type of change in commodity form is used to add value. However, there exist methods by which added value occurs through intensive management practices, particularly ...
Gerlt, Todd +3 more
core +1 more source
Curbing collusive cyber-gossips for business brand management [PDF]
, 2017 Gang Li +4 more
openalex +1 more source
Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity. [PDF]
Sci RepJian W, Zhong Z.
europepmc +1 more source
A review of brand-loyalty measures in marketing. [PDF]
Brand loyalty represents an important asset to the firm. While considerable agreement exists on its conceptual definition, no unified approach to operationalize the concept has yet emerged in the marketing literature. We provide a conceptual framework to
Dekimpe, Marnik +2 more
core