Results 151 to 160 of about 8,806,695 (362)

Pathogenic Neurofibromatosis type 1 gene variants in tumors of non‐NF1 patients and role of R1276

FEBS Open Bio, EarlyView.
Somatic variants of the neurofibromatosis type 1 (NF1) gene occur across neoplasms without clinical manifestation of the disease NF1. We identified emerging somatic pathogenic NF1 variants and hotspots, for example, at the arginine finger 1276. Those missense variants provide fundamental information about neurofibromin's role in cancer.
Mareike Selig, Swanhild Lohse, Sara Elahi, Nils Hartmann, Stefanie Deckert, Shutian Si, Alexander Desuki, Anja Harder   +7 more
wiley   +1 more source

Brand and customer management mindsets creating brand relationships and equity in young adults

South African Journal of Business Management
Purpose: Players in the highly competitive smartphone industry can use either brand management mindset (BMM) or customer management mindset (CMM) to build consumer-brand relationships and ultimate customer-based brand equity (CBBE) in different market ...
Chuma Diniso, Helen I. Duh
doaj   +1 more source

The Effect of Promotion, Customer Relationship Management and Brand Satisfaction on Customer Loylity: Netflix Indonesian

, 2022
Didi Tarmidi, Dimas Harvid Irgandi
openalex   +2 more sources

Corporate brand identity management – proposal of a new framework [PDF]

, 2011
The term “corporate brand” has been widely used in literature since the eighties. According to Balmer (1998) this concept tends to be used as an alternative to the concept of corporate identity.
Barandas-Karl, Hortênsia, Barros, Teresa, Martins, Francisco Vitorino   +2 more
core  

FGFR Like1 drives esophageal cancer progression via EMT, PI3K/Akt, and notch signalling: insights from clinical data and next‐generation sequencing analysis

FEBS Open Bio, EarlyView.
Clinical analysis reveals significant dysregulation of FGFRL1 in esophageal cancer (EC) patients. RNAi‐coupled next‐generation sequencing (NGS) and in vitro study reveal FGFRL1‐mediated EC progression via EMT, PI3K/Akt, and Notch pathways. Functional assays confirm its role in tumor growth, migration, and invasion.
Aprajita Srivastava, Anoop Saraya, Deepak Gunjan, Rinu Sharma   +3 more
wiley   +1 more source

Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]

, 2010
Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
core  

Evaluation of in vitro toxicity of common phytochemicals included in weight loss supplements using 1H NMR spectroscopy

FEBS Open Bio, EarlyView.
We investigated the toxicity of 12 active compounds commonly found in herbal weight loss supplements (WLS) using human liver and colon cell models. Epigallocatechin‐3‐gallate was the only compound showing significant toxicity. Metabolic profiling revealed protein degradation, disrupted energy and lipid metabolism suggesting that the inclusion of EGCG ...
Emily C. Davies, Garth L. Maker, Ian F. Musgrave, Samantha Lodge   +3 more
wiley   +1 more source

The Application of Analytic Network Process in Brand Crisis Management: A Case of the Chery and Geely of China [PDF]

, 2013
He Liu, Chun Xiao, Wei Xu, Haiying Wei, Qing He, Rajeev Batra   +5 more
openalex   +1 more source

Brand mergers: How attitudes influence consumer identity preferences [PDF]

, 2012
In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana, Díonisio, Pedro, Lencastre, Paulo, Vacas-de-Carvalho, Leonor   +3 more
core