Results 11 to 20 of about 870,720 (262)
Brand crisis management: the use of information for prevention, identification and management [PDF]
Revista Brasileira de Gestão De Negócios, 2018 Purpose – To understand, from the management perspective, the use of information on brand crisis management in moments involving prevention, identification and management.
Alexandre Borba Salvador +1 more
doaj +3 more sources
The Semantic Brand Score [PDF]
Journal of Business Research 88, 150-160 (2018), 2021 The Semantic Brand Score (SBS) is a new measure of brand importance calculated on text data, combining methods of social network and semantic analysis. This metric is flexible as it can be used in different contexts and across products, markets and languages. It is applicable not only to brands, but also to multiple sets of words.
arxiv +1 more source
Frontiers in Psychology, 2022 Due to the untouchability of online shopping environment, image and text description, as two main ways of product information display, are important indicators for consumers to evaluate products.
Zan Huang +4 more
doaj +1 more source
DESTINATION SOUTH AFRICA: ANALYSIS OF DESTINATION AWARENESS AND IMAGE BY INTERNATIONAL VISITORS [PDF]
Geo Journal of Tourism and Geosites, 2019 International tourism is vital to South Africa’s economy and tourism industry. It accounts for 48% of the country’s tourism volume and 3% of GDP. It is important to establish the image that international visitors have of South Africa to safeguard the ...
René HAARHOFF, Bianca DE KLERK
doaj +1 more source
Studying the association of online brand importance with museum visitors: An application of the semantic brand score [PDF]
Tourism Management Perspectives 33, 100588 (2020), 2021 This paper explores the association between brand importance and growth in museum visitors. We analyzed 10 years of online forum discussions and applied the Semantic Brand Score (SBS) to assess the brand importance of five European Museums. Our Naive Bayes and regression models indicate that variations in the combined dimensions of the SBS (prevalence,
arxiv +1 more source
A new system for evaluating brand importance: A use case from the fashion industry [PDF]
13th ACM Web Science Conference 2021 (WebSci '21 Companion) (pp.
132-136). ACM, New York, NY, USA (2021), 2021 Today brand managers and marketing specialists can leverage huge amount of data to reveal patterns and trends in consumer perceptions, monitoring positive or negative associations of brands with respect to desired topics. In this study, we apply the Semantic Brand Score (SBS) indicator to assess brand importance in the fashion industry. To this purpose,
arxiv +1 more source
Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory [PDF]
, 2013 Brand management requires greater emphasis on internal factors to increase brand performance. A model of antecedents and outcomes of brand management is developed in this study based on the Resource Based View (RBV) Theory.
Albert Gisip, Imelda, Harun, Amran
core +5 more sources
Frontiers in Psychology, 2022 It is believed in many studies that the servitization of manufactures is driven by internal economy, but the situation in China may be somewhat different.
Hui Wang +3 more
doaj +1 more source
Frontiers in Psychology, 2021 Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together.
Bin Li +5 more
doaj +1 more source
Brand Network Booster: A new system for improving brand connectivity [PDF]
Computers & Industrial Engineering 194, 110389 (2024), 2023 This paper presents a new decision support system offered for an in-depth analysis of semantic networks, which can provide insights for a better exploration of a brand's image and the improvement of its connectivity. In terms of network analysis, we show that this goal is achieved by solving an extended version of the Maximum Betweenness Improvement ...
arxiv +1 more source