Results 31 to 40 of about 925,231 (296)
A relational insight of brand personification in business-to-business markets [PDF]
, 2010 Customers find it difficult to differentiate between competing products based on their functional aspects. The shortening life cycle of products due to quick adoption of technological innovations by competitors makes it difficult for them to identify ...
Bourlakis, Michael +2 more
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Соціальна економіка, 2019 The article is devoted to the formation of a methodical approach to the implementation of the brand management process. The essence of the concept of «brand», «branding» and «brand management» was disclosed, the stages of brand management were mentioned.
Olena Parkhomenko, Tetiana Koval
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Ekonomski Signali, 2014 Considering the large number of different theoretical assumptions, we find the definitions that are based on the views of marketing experts and point out that the main function of marketing just brand building.
Milić Slaviša
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Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]
, 2009 Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
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Amplifying beyond-GDP indicator initiatives: a comparative analysis of eight national case studies
Sustainability: Science, Practice, & PolicyAmid growing dissatisfaction with gross domestic product (GDP) as a measure of progress, national beyond-GDP indicator initiatives (BGDP IIs) have proliferated.
Fanny Dethier, Philippe Roman
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Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [PDF]
مدیریت بازرگانی, 2019 Objective Internal brand management is an effective factor in building and maintaining a strong brand. This sustainable competitive advantage includes the activities within an organization to ensure reflection on the brand value, so the staff can play an
Maryam Behzadi +2 more
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Administrative SciencesIn the Eastern Cape Province of South Africa, rural women agripreneurs encounter ongoing structural challenges in accessing formal finance, securing land rights, and gaining leadership roles, despite their vital contribution to agriculture and food ...
Sive Zintle Mbangiswano +2 more
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Ethical branding and corporate reputation [PDF]
, 2005 This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research.
Fan, Y
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Fermented grapeseed oil repairs chemically damaged hair via enhanced permeability mechanisms
Scientific ReportsHuman hair is a biopolymer composed of keratin filaments, lipids, pigments, and water. Chemical treatments of hair, such as dyeing, perming, and bleaching, can impair the integrity of the hair protein structure and accelerate the loss of water and lipids,
Nan Wu +5 more
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Formation of brand-focused communication management system of industrial enterprise [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The importance of communication in formation brand industrial enterprise is defined in the article. The essence of the concept of “brand-focused communications management system” and the purpose of such an approach to the ...
Ivashova Nadiia Vasylivna
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