Environmental management and green brand for sustainable entrepreneurship [PDF]
E3S Web of Conferences, 2021 The increasing competitiveness at the global market and reinforcing the ecological issues contribute the reorientation from the traditional to the sustainable business model. In this case, the business should develop the green brand of the company, which
Starchenko Luidmula +4 more
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Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
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At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
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Improving business performance through brand management practice [PDF]
Ekonomski Anali, 2016 The aims of this study are to determine which variables are common as brand management practices, how these variables affect a company’s business performance, and whether there are statistically significant differences between companies in the ...
Veljković Saša, Kaličanin Đorđe
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Interpretation and implementation of reputation/ brand management by UK university leaders [PDF]
, 2004 Reputation and brand management are topical issues in UK higher education but previous research has often focused on marketing practitioners within higher education (HE) institutions rather than the senior, strategic leaders.
Chapleo, Chris
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Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
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The multi-layered nature of the internet-based democratization of brand management [PDF]
, 2012 The evolution of the internet, including developments such as Web 2.0, has led to new relationship realities between organizations and their stakeholders.
Allen +142 more
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A Conceptual Framework for Creating Brand Management Strategies
Businesses, 2022 Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies’ most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a
Allan Cid +3 more
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A Case for Joint Brand Management in Film and Television Promotion
Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media, 2020 This article focuses on how fans/consumers are unofficially involved in the promotion of an audiovisual brand, through a unified management design, what I call “joint brand management.” The proposed term describes how both production companies and brand ...
Sotiris Petridis
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Millennial cultural consumers : Co-creating value through brand communities [PDF]
, 2014 The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations.
Astafyeva, Alexandra, Halliday, Sue
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