Results 21 to 30 of about 105,094 (303)
A Conceptual Framework for Creating Brand Management Strategies
Businesses, 2022 Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies’ most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a
Allan Cid +3 more
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Brand–brand relational moments [PDF]
, 2020 Marketing has evolved from being mainly transactional based to relationship driven. As social media platforms facilitated a two-way communication channel between brands and consumers, they also made it possible for brands to have their own conversations.
Ramadan, Zahy B.
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A Case for Joint Brand Management in Film and Television Promotion
Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media, 2020 This article focuses on how fans/consumers are unofficially involved in the promotion of an audiovisual brand, through a unified management design, what I call “joint brand management.” The proposed term describes how both production companies and brand ...
Sotiris Petridis
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Ekonomski Signali, 2014 Considering the large number of different theoretical assumptions, we find the definitions that are based on the views of marketing experts and point out that the main function of marketing just brand building.
Milić Slaviša
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Соціальна економіка, 2019 The article is devoted to the formation of a methodical approach to the implementation of the brand management process. The essence of the concept of «brand», «branding» and «brand management» was disclosed, the stages of brand management were mentioned.
Olena Parkhomenko, Tetiana Koval
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Amplifying beyond-GDP indicator initiatives: a comparative analysis of eight national case studies
Sustainability: Science, Practice, & PolicyAmid growing dissatisfaction with gross domestic product (GDP) as a measure of progress, national beyond-GDP indicator initiatives (BGDP IIs) have proliferated.
Fanny Dethier, Philippe Roman
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Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [PDF]
مدیریت بازرگانی, 2019 Objective Internal brand management is an effective factor in building and maintaining a strong brand. This sustainable competitive advantage includes the activities within an organization to ensure reflection on the brand value, so the staff can play an
Maryam Behzadi +2 more
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Brand management to protect brand equity: A conceptual model
, 2010 Corporate and product brands are increasingly accepted as valuable intangible assets of organisations, evidence of which is apparent in the reported financial value that strong brands fetch when traded in the mergers and acquisitions markets.
M'zungu, Simon +5 more
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Administrative SciencesIn the Eastern Cape Province of South Africa, rural women agripreneurs encounter ongoing structural challenges in accessing formal finance, securing land rights, and gaining leadership roles, despite their vital contribution to agriculture and food ...
Sive Zintle Mbangiswano +2 more
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Gestalt Theory, 2021 For almost 40 years, a specific form of brand management with scientific and practical resonance has been evolving in Germany, Austria, and Switzerland – along with a multitude of microeconomic schools and authors.
Errichiello Oliver
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