Results 11 to 20 of about 62,453 (255)
Frontiers in Psychology, 2022 It is believed in many studies that the servitization of manufactures is driven by internal economy, but the situation in China may be somewhat different.
Hui Wang +3 more
doaj +1 more source
Frontiers in Psychology, 2021 Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together.
Bin Li +5 more
doaj +1 more source
The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province) [PDF]
New Approaches in Sport Sciences, 2019 Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research.
Mohammad Saeid Kiani , Shahab Baharmi
doaj +1 more source
Brand-Management Theoretical Principles in Music Business
Socio-Cultural Management Journal, 2021 Introduction. Today there are many music artists, and each creates a large amount of musical and visual content. But the modern consumer is increasingly critical of the content consumed. The task arises to convey the artist's work to a wider audience, to
Катерина Данілова +1 more
doaj +1 more source
Environmental management and green brand for sustainable entrepreneurship [PDF]
E3S Web of Conferences, 2021 The increasing competitiveness at the global market and reinforcing the ecological issues contribute the reorientation from the traditional to the sustainable business model. In this case, the business should develop the green brand of the company, which
Starchenko Luidmula +4 more
doaj +1 more source
Improving business performance through brand management practice [PDF]
Ekonomski Anali, 2016 The aims of this study are to determine which variables are common as brand management practices, how these variables affect a company’s business performance, and whether there are statistically significant differences between companies in the ...
Veljković Saša, Kaličanin Đorđe
doaj +1 more source
At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
doaj +1 more source
A Conceptual Framework for Creating Brand Management Strategies
Businesses, 2022 Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies’ most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a
Allan Cid +3 more
doaj +1 more source
A Case for Joint Brand Management in Film and Television Promotion
Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media, 2020 This article focuses on how fans/consumers are unofficially involved in the promotion of an audiovisual brand, through a unified management design, what I call “joint brand management.” The proposed term describes how both production companies and brand ...
Sotiris Petridis
doaj +1 more source
Соціальна економіка, 2019 The article is devoted to the formation of a methodical approach to the implementation of the brand management process. The essence of the concept of «brand», «branding» and «brand management» was disclosed, the stages of brand management were mentioned.
Olena Parkhomenko, Tetiana Koval
doaj +1 more source