Results 11 to 20 of about 8,935,808 (274)
Brand Portfolio Prerogative : Five Challenges and Research Themes Within Brand Portfolio Management
, 2012 This paper discusses five emergent trends within brand portfolio management. These important trends are presented in the following order and format: reiteration between branded house and house of brands; replacement of brand architecture idealism with ...
Uggla, Henrik,, Lashgari, Maryam,
core +9 more sources
Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE) [PDF]
, 2023 Research Question Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet.
Ströbel, Tim +2 more
core +1 more source
POLITICAL BRAND MANAGEMENT: FORMS AND STRATEGIES IN MODERN PARTY POLITICS. [PDF]
, 2012 The concept of branding is known within the commercial world as the marketing tool that enables customers to make product and service choices using functional and emotional attributes which they find satisfactory.
Mensah, Albert Kobby
core +6 more sources
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
Frontiers in Psychology, 2022 It is believed in many studies that the servitization of manufactures is driven by internal economy, but the situation in China may be somewhat different.
Hui Wang +3 more
doaj +1 more source
Frontiers in Psychology, 2021 Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together.
Bin Li +5 more
doaj +1 more source
The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province) [PDF]
New Approaches in Sport Sciences, 2019 Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research.
Mohammad Saeid Kiani , Shahab Baharmi
doaj +1 more source
Brand-Management Theoretical Principles in Music Business
Socio-Cultural Management Journal, 2021 Introduction. Today there are many music artists, and each creates a large amount of musical and visual content. But the modern consumer is increasingly critical of the content consumed. The task arises to convey the artist's work to a wider audience, to
Катерина Данілова +1 more
doaj +1 more source
Environmental management and green brand for sustainable entrepreneurship [PDF]
E3S Web of Conferences, 2021 The increasing competitiveness at the global market and reinforcing the ecological issues contribute the reorientation from the traditional to the sustainable business model. In this case, the business should develop the green brand of the company, which
Starchenko Luidmula +4 more
doaj +1 more source
At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
doaj +1 more source