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Promoting Parental Loyalty Through Social Responsibility: The Role of Brand Trust and Perceived Value in Chinese Kindergartens. [PDF]
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A Study on the Impact of Brand Ritual on Online Word-of-Mouth Communication. [PDF]
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Research on the pathways to high-quality development of tourism SMEs: A perspective of value assigned by quality, standards and brand. [PDF]
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The analysis of strategic management decisions and corporate competitiveness based on artificial intelligence. [PDF]
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Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding. [PDF]
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Omnichannel and Product Quality Attributes in Food E-Retail: A Choice Experiment on Consumer Purchases of Australian Beef in China. [PDF]
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Organizational Inertia and Brand Management: The Growth of the Firm by Re-Creating Brand Identity
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