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Online users' attitudes toward fake news: Implications for brand management
Psychology & Marketing, 2020 This study examines brands’ vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are co-created online, sometimes to the detriment of the brand. There is a need to identify the information
Teresa Borges-Tiago +4 more
semanticscholar +1 more source
Brand-Management Theoretical Principles in Music Business
Socio-Cultural Management Journal, 2021 Introduction. Today there are many music artists, and each creates a large amount of musical and visual content. But the modern consumer is increasingly critical of the content consumed. The task arises to convey the artist's work to a wider audience, to
Катерина Данілова +1 more
doaj +1 more source
Strategic brand management: Archetypes for managing brands through paradoxes [PDF]
Journal of Business Research, 2015 Although brands are acknowledged as significant assets in a firm's value creation and differentiation process, branding literature often describes opposing perspectives and contradictory demands.
Anders Gustafsson +3 more
openaire +4 more sources
Improving business performance through brand management practice [PDF]
Ekonomski Anali, 2016 The aims of this study are to determine which variables are common as brand management practices, how these variables affect a company’s business performance, and whether there are statistically significant differences between companies in the ...
Veljković Saša, Kaličanin Đorđe
doaj +1 more source
The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province) [PDF]
New Approaches in Sport Sciences, 2019 Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research.
Mohammad Saeid Kiani , Shahab Baharmi
doaj +1 more source
Sustainable Brand Management of Alimentary Goods
Sustainability, 2020 Sustainability of food production and consumption has become one of the most discussed topics of sustainable development in global context. Thus, traditional managerial patterns have to be revised according to the social request.
J. Majerová +5 more
semanticscholar +1 more source
A Case for Joint Brand Management in Film and Television Promotion
Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media, 2020 This article focuses on how fans/consumers are unofficially involved in the promotion of an audiovisual brand, through a unified management design, what I call “joint brand management.” The proposed term describes how both production companies and brand ...
Sotiris Petridis
doaj +1 more source
A Conceptual Framework for Creating Brand Management Strategies
Businesses, 2022 Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies’ most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a
Allan Cid +3 more
doaj +1 more source
Public Management Review, 2020 Challenged by demanding contextual conditions, public sector organizations struggle to succeed in internal branding. The purpose of this study is to investigate the effects of value congruence in internal communication and positive organizational ...
Ulrika Leijerholt +2 more
semanticscholar +1 more source
Соціальна економіка, 2019 The article is devoted to the formation of a methodical approach to the implementation of the brand management process. The essence of the concept of «brand», «branding» and «brand management» was disclosed, the stages of brand management were mentioned.
Olena Parkhomenko, Tetiana Koval
doaj +1 more source