Results 301 to 310 of about 7,614,752 (337)
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Journal of Strategic Marketing, 2018
Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves.
Weng Marc Lim, T. Jee, E. C. D. Run
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Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves.
Weng Marc Lim, T. Jee, E. C. D. Run
semanticscholar +1 more source
1981
Consumer-goods companies which seek to use the marketing planning and control systems described in this book generally make use of the management system called ‘brand management’ to ensure that such activities are efficiently carried out. While the title of brand manager — also referred to as a product manager — may not conjure up any precise idea of ...
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Consumer-goods companies which seek to use the marketing planning and control systems described in this book generally make use of the management system called ‘brand management’ to ensure that such activities are efficiently carried out. While the title of brand manager — also referred to as a product manager — may not conjure up any precise idea of ...
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Brand intrapreneurs and brand managers: in search of disruption
Journal of Business Strategy, 2014Purpose – The paper aims to postulate as to whether the brand manager function and role is best placed for creating high growth, disruptive brand portfolios. As a potential solution toward resolving this, prescriptions for nurturing brand intrapreneurs are advanced to accelerate corporate entrepreneurial thinking and ...
Janse Van rensburg, Deryck +1 more
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2006
La marca è una risorsa sempre più strategica e la sua corretta gestione è diventata una priorità non solo per le imprese industriali, di servizi e commerciali (consumer branding, service branding, business to business branding, corporate branding, retail branding), ma anche per paesi (country branding), città (city branding), idee e cause sociali (
BUSACCA, BRUNO GIUSEPPE +1 more
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La marca è una risorsa sempre più strategica e la sua corretta gestione è diventata una priorità non solo per le imprese industriali, di servizi e commerciali (consumer branding, service branding, business to business branding, corporate branding, retail branding), ma anche per paesi (country branding), città (city branding), idee e cause sociali (
BUSACCA, BRUNO GIUSEPPE +1 more
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2017
Lewis, Beech and Rudkin positioned themselves in distinctly gendered ways relative to their products and their customers. For each one, their marketing messages changed over time, moving toward a more stereotyped presentation of themselves. All three played a role essential to their brand identities—Lewis as housewife, Beech as hostess and Rudkin as ...
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Lewis, Beech and Rudkin positioned themselves in distinctly gendered ways relative to their products and their customers. For each one, their marketing messages changed over time, moving toward a more stereotyped presentation of themselves. All three played a role essential to their brand identities—Lewis as housewife, Beech as hostess and Rudkin as ...
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, 2018
This paper aims to present historical examples of collaborations between brand strategists and artists; provide an extensive, structured overview of existing published research on such collaborations and their effects; present seven papers comprising ...
C. Baumgarth
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This paper aims to present historical examples of collaborations between brand strategists and artists; provide an extensive, structured overview of existing published research on such collaborations and their effects; present seven papers comprising ...
C. Baumgarth
semanticscholar +1 more source
2016
This chapter proposes ideas on how to detect brand hate, engage in brand hate speech, and negotiate with brand haters and anti-branders in order to find solutions for market peace. Brand hate management process is discussed in three distinct steps: (1) Listen; (2) Engage; and (3) Negotiation. A specific decision algorithm when dealing with brand haters
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This chapter proposes ideas on how to detect brand hate, engage in brand hate speech, and negotiate with brand haters and anti-branders in order to find solutions for market peace. Brand hate management process is discussed in three distinct steps: (1) Listen; (2) Engage; and (3) Negotiation. A specific decision algorithm when dealing with brand haters
openaire +2 more sources
Entrepreneurial Identity Brand Management: A Brand Management Model For Smes
2015SMEs are not small-scaled versions of large organizations. Although both kinds of firms may share the final objective of building a strong brand over time, their inherent characteristics are unique, and because of this, the processes they need to follow to reach this final objective are different.
Maria Isabel de Gomez, Jikyeong Kang
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Store Brand Management: Brand Citizenship
2018Aspekte der internen Markenfuhrung und des Brand Citizenship Behavior werden fur das Store Barnd Management erortert.
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Emotional Text Mining: Customer profiling in brand management
International Journal of Information Management, 2020F. Greco, Alessandro Polli
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