Results 31 to 40 of about 870,720 (262)

The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users [PDF]

, 2022
The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising domain has become available for companies. Brands that manage social media well in their advertising strategies can
arxiv   +1 more source

Interpretation and implementation of reputation/ brand management by UK university leaders [PDF]

, 2004
Reputation and brand management are topical issues in UK higher education but previous research has often focused on marketing practitioners within higher education (HE) institutions rather than the senior, strategic leaders.
Chapleo, Chris
core   +1 more source

Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]

, 2015
Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core   +1 more source

A Case for Joint Brand Management in Film and Television Promotion

Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media, 2020
This article focuses on how fans/consumers are unofficially involved in the promotion of an audiovisual brand, through a unified management design, what I call “joint brand management.” The proposed term describes how both production companies and brand ...
Sotiris Petridis
doaj   +1 more source

The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province) [PDF]

New Approaches in Sport Sciences, 2019
Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research.
Mohammad Saeid Kiani , Shahab Baharmi
doaj   +1 more source

A Conceptual Framework for Creating Brand Management Strategies

Businesses, 2022
Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies’ most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a
Allan Cid, Pierre Blanchet, François Robichaud, Nsimba Kinuani   +3 more
doaj   +1 more source

Look inside. Predicting stock prices by analysing an enterprise intranet social network and using word co-occurrence networks [PDF]

International Journal of Entrepreneurship and Small Business 36(4), 378-391 (2019), 2021
This study looks into employees' communication, offering novel metrics which can help to predict a company's stock price. We studied the intranet forum of a large Italian company, exploring the interactions and the use of language of about 8,000 employees. We built a network linking words included in the general discourse.
arxiv   +1 more source

The multi-layered nature of the internet-based democratization of brand management [PDF]

, 2012
The evolution of the internet, including developments such as Web 2.0, has led to new relationship realities between organizations and their stakeholders.
Allen, Anderson, Anderson, Antorini, Argenti, Arnhold, Belk, Berger, Berners-Lee, Berners-Lee, Berthon, Berthon, Berthon, Berthon, Bhalla, Bjoern Asmussen, Bourdieu, Box, Boyd, Brants, Brown, Brown, Burmann, Burmann, Burt, Cammaerts, Carroll, Christodoulides, Christodoulides, Coates, Coleman, Coleman, Constantinides, Conway, Coté, Cova, Cova, Creswell, de Chernatony, Deuze, Dholakia, Donath, Dumenco, Ellison, Esmann Andersen, Ferlander, Firat, Fisher, Fombrun, Fournier, French, Fuchs, Füller, Füller, Gillin, Graham, Granovetter, Gregory, Grigoryants, Grugel, Gummesson, Halford, Handelman, Hara, Harrison, Hatch, Heding, Hemetsberger, Hemetsberger, Hemetsberger, Henley, Hensel, Hollenbeck, Hollenbeck, Jeffery, Jillian Farquhar, Johnson, Johnson, Keen, Kelly, Kemming, Kim, Kozinets, Kozinets, Kramer, Krishnamurthy, Kucuk, Li, Lim, Litvin, Livingstone, Louro, McConnell, McCracken, Merz, Muñiz, Mühlbacher, Mühlbacher, Nahapiet, Neisser, Nicoletta Occhiocupo, O'Guinn, O'Reilly, Palmer, Parameswaran, Piller, Pires, Pitt, Pitt, Plunkett, Plé, Post, Potter, Prahalad, Preece, Proctor, Putnam, Quelch, Rezabakhsh, Rheingold, Roehm, Safko, Sally Harridge-March, Salzer-Mörling, Schau, Schau, Schroll, Simmons, Smith, The Economist, Thompson, Tilly, Torraco, Turner, Tuten, Valenzuela, Verona, Watson, Webb, Weber, Wellman, Williams, Zwick   +142 more
core   +1 more source

Methodical Approach to the Implementation of Brand Management Procedure in Non-Commercial Sector Organizations

Соціальна економіка, 2019
The article is devoted to the formation of a methodical approach to the implementation of the brand management process. The essence of the concept of «brand», «branding» and «brand management» was disclosed, the stages of brand management were mentioned.
Olena Parkhomenko, Tetiana Koval
doaj   +1 more source

Mining The Relationship Between Demographic Variables And Brand Associations [PDF]

Abu Daabes, A. and Kharbat F., (2013), Mining the Relationship Between Demographic Variables and Brand Associations, The International Journal of Managing Value and Supply Chains, vol 4, no 3, 2013
This research aims to mine the relationship between demographic variables and brand associations, and study the relative importance of these variables. The study is conducted on fast-food restaurant brands chains in Jordan. The result ranks and evaluates the demographic variables in relation with the brand associations for the selected sample ...
arxiv   +1 more source