Results 31 to 40 of about 7,614,752 (337)
Research on brand Positioning Validity in Xiaomi enterprise Management [PDF]
E3S Web of Conferences, 2021 With the development of market economy, fierce competition has penetrated into every aspect of the society. In the past, Chinese companies have gained a large market share by relying on the price advantage of low-priced products. However, in recent years,
Zhiwei Lu
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Branding and Technology Management
2006 Technology Management for the Global Future - PICMET 2006 Conference, 2006 Globalization and the advance of technologies (particularly Internet) have changed and will continue to change things like behaviors of customers as well as the competition strategies of companies. The competition by classical strategies (i.e., low cost, high quality, etc) has become impossible.
Dereli, Türkay +2 more
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Ekonomski Signali, 2014 Considering the large number of different theoretical assumptions, we find the definitions that are based on the views of marketing experts and point out that the main function of marketing just brand building.
Milić Slaviša
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BRAND AND BRANDING AS IMPORTANT MANAGEMENT PRIORITIES [PDF]
Knowledge International Journal, 2018 The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Your marketing and branding clearly influence that perception but your brand exists whether you actively market your business or not. If you’re out there and people are interacting with your business, you have a brand.
Snezana Ristevska – Jovanovska +1 more
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Brand heritage: The past in the service of brand management [PDF]
Recherche et Applications en Marketing (English Edition), 2017 Researchers and practitioners talk about brand heritage even though its meaning and its difference from related concepts are not entirely clear. Through a review of the multidisciplinary literature, this article distinguishes brand heritage from the concepts of inheritance, retro, nostalgia, and authenticity.
Pecot, Fabien, de Barnier, Virginie
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Formation of brand-focused communication management system of industrial enterprise [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The importance of communication in formation brand industrial enterprise is defined in the article. The essence of the concept of “brand-focused communications management system” and the purpose of such an approach to the ...
Ivashova Nadiia Vasylivna
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Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [PDF]
مدیریت بازرگانی, 2019 Objective Internal brand management is an effective factor in building and maintaining a strong brand. This sustainable competitive advantage includes the activities within an organization to ensure reflection on the brand value, so the staff can play an
Maryam Behzadi +2 more
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Employer Brand Building for Effective Talent Management
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENTIn today's increasingly competitive and complex business environment, organizations are placing greater emphasis on meeting their talent management needs.
Raunak Bothra
semanticscholar +1 more source
Branding and the Risk Management Imperative
GfK Marketing Intelligence Review, 2018 In an increasingly risky socioeconomic environment, management needs to proactively consider brand-related risks. To understand brands as tools for risk management, they need to understand four types of brand risk: brand reputation risk, brand dilution ...
Fournier Susan, Srinivasan Shuba
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A Systematic Mapping Study on Customer Loyalty and Brand Management
Administrative Sciences, 2019 Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management.
Andrea Moretta Tartaglione +3 more
semanticscholar +1 more source