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Improving business performance through brand management practice [PDF]
Ekonomski Anali, 2016 The aims of this study are to determine which variables are common as brand management practices, how these variables affect a company’s business performance, and whether there are statistically significant differences between companies in the ...
Veljković Saša, Kaličanin Đorđe
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Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
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The multi-layered nature of the internet-based democratization of brand management [PDF]
, 2012 The evolution of the internet, including developments such as Web 2.0, has led to new relationship realities between organizations and their stakeholders.
Allen +142 more
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Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
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A Conceptual Framework for Creating Brand Management Strategies
Businesses, 2022 Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies’ most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a
Allan Cid +3 more
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A Case for Joint Brand Management in Film and Television Promotion
Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media, 2020 This article focuses on how fans/consumers are unofficially involved in the promotion of an audiovisual brand, through a unified management design, what I call “joint brand management.” The proposed term describes how both production companies and brand ...
Sotiris Petridis
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Corporate brand management imperatives: Custodianship, credibility, and calibration [PDF]
, 2012 Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires
Balmer, JMT
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Соціальна економіка, 2019 The article is devoted to the formation of a methodical approach to the implementation of the brand management process. The essence of the concept of «brand», «branding» and «brand management» was disclosed, the stages of brand management were mentioned.
Olena Parkhomenko, Tetiana Koval
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Ekonomski Signali, 2014 Considering the large number of different theoretical assumptions, we find the definitions that are based on the views of marketing experts and point out that the main function of marketing just brand building.
Milić Slaviša
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Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [PDF]
مدیریت بازرگانی, 2019 Objective Internal brand management is an effective factor in building and maintaining a strong brand. This sustainable competitive advantage includes the activities within an organization to ensure reflection on the brand value, so the staff can play an
Maryam Behzadi +2 more
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