Results 41 to 50 of about 919,362 (285)

Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]

, 2009
Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
core   +1 more source

Amplifying beyond-GDP indicator initiatives: a comparative analysis of eight national case studies

Sustainability: Science, Practice, & Policy
Amid growing dissatisfaction with gross domestic product (GDP) as a measure of progress, national beyond-GDP indicator initiatives (BGDP IIs) have proliferated.
Fanny Dethier, Philippe Roman
doaj   +1 more source

Empowering Rural Women Agripreneurs Through Financial Inclusion: Lessons from South Africa for the G20 Development Agenda

Administrative Sciences
In the Eastern Cape Province of South Africa, rural women agripreneurs encounter ongoing structural challenges in accessing formal finance, securing land rights, and gaining leadership roles, despite their vital contribution to agriculture and food ...
Sive Zintle Mbangiswano, Elona Ndlovu, Zamagebe Siphokazi Vuthela   +2 more
doaj   +1 more source

Gestalt as a Determinant of Brand Management – A Sociological Perspective on Branding in German-Speaking Discourse

Gestalt Theory, 2021
For almost 40 years, a specific form of brand management with scientific and practical resonance has been evolving in Germany, Austria, and Switzerland – along with a multitude of microeconomic schools and authors.
Errichiello Oliver
doaj   +1 more source

Fermented grapeseed oil repairs chemically damaged hair via enhanced permeability mechanisms

Scientific Reports
Human hair is a biopolymer composed of keratin filaments, lipids, pigments, and water. Chemical treatments of hair, such as dyeing, perming, and bleaching, can impair the integrity of the hair protein structure and accelerate the loss of water and lipids,
Nan Wu, Leilei Zhi, Gaixiang Wang, Yu Liu, Jun Feng, Bing You   +5 more
doaj   +1 more source

Formation of brand-focused communication management system of industrial enterprise [PDF]

Marketing i Menedžment Innovacij, 2014
The aim of the article. The importance of communication in formation brand industrial enterprise is defined in the article. The essence of the concept of “brand-focused communications management system” and the purpose of such an approach to the ...
Ivashova Nadiia Vasylivna
doaj  

Ethical branding and corporate reputation [PDF]

, 2005
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research.
Fan, Y
core   +1 more source

The HIT Network for Children and Adolescents With CNS Tumors Facilitates Improvements of Diagnostic Assessments, Multimodal Treatments, Individual Counseling, and Research in Germany, Austria, and Switzerland

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background The HIT network was established in 2000 to create a population‐based structure aiming to improve survival rates and reduce late effects for children with central nervous system (CNS) tumors by conducting comprehensive clinical trials.
Stefan Rutkowski, Michael C. Frühwald, Gudrun Fleischhack, Stephan Tippelt, Pablo Hernáiz‐Driever, Olaf Witt, Astrid Gnekow, Christof Kramm, Matthias Eyrich, Johannes E. A. Wolf, Hermann Müller, Carsten Friedrich, Uwe R. Kordes, Denise Obrecht‐Sturm, Petra Ketteler, Barbara von Zezschwitz, Pascal Johann, Dominik Sturm, Karoline Nemes, Stefan Schönberger, Till Milde, Brigitte Bison, Monika Warmuth‐Metz, Torsten Pietsch, Ulrich Schüller, Arend Koch, David Capper, Martin Hasselblatt, Christian Thomas, Christian Hagel, Stefan M. Pfister, Felix Sahm, David T. W. Jones, Martin U. Schuhmann, Jürgen Krauss, Pedram Emami, Ahmed El Damaty, Rolf D. Kortmann, Rudolf Schwarz, Jürgen Debus, Mechthild Krause, Fabian Pohl, Holger Ottensmeier, Lisa Bußenius, Katja Baust, Andreas Faldum, Cecile Ronckers, Desiree Grabow, Martin Benesch, Thomas Perwein, Karin Dieckmann, Irene Slavc, Johannes Gojo, Nicolas U. Gerber, André O. von Bueren, Katrin Scheinemann, Gabriele Calaminus, Beate Timmermann, Ulrich‐Wilhelm Thomale, Martin Mynarek   +59 more
wiley   +1 more source

Stressful Events Reported by Childhood Cancer Survivors and Community Controls From the St. Jude Lifetime (SJLIFE) Cohort: A Mixed Method Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction Characterizing stressful events reported by childhood cancer survivors experienced throughout the lifespan may help improve trauma‐informed care relevant to the survivor experience. Methods Participants included 2552 survivors (54% female; 34 years of age) and 469 community controls (62% female; 33 years of age) from the St.
Megan E. Ware, Colter K. Clayton, Fang Wang, Sedigheh Mirzaei, Kyla Shelton, Tara M. Brinkman, Victoria Willard, Katianne M. Howard Sharp, Kevin Krull, Lindsay F. Schwartz, Melissa M. Hudson, Gregory T. Armstrong, Kirsten K. Ness, Rachel T. Webster   +13 more
wiley   +1 more source

New challenges in brand management [PDF]

Spanish Journal of Marketing-ESIC, 2018
Purpose - This paper aims to help in the development of a better understanding of key brand-related terms and discuss the key challenges and trends in brand management.
Cleopatra Veloutsou, Elena Delgado-Ballester   +1 more
doaj   +1 more source