Brand Management Strategies as Components of Brand Management [PDF]
Business Inform, 2021 The article considers the concepts of brand, trademark, branding, specified by different authors from management positions; the brand management system and its main elements, initial data and brand functioning strategies are discussed. The variability of the business environment, the high level of competition dictates the need to find new opportunities
V. I. Troyan, A. S. Braslavska
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A Conceptual Framework for Creating Brand Management Strategies [PDF]
Businesses, 2022 Branding has become a business priority over the past few decades due to the growing awareness that brands are one of the companies’ most valuable intangible assets. Academics and practitioners have proposed models of components to simplify brands into a small number of parts, or dimensions.
Allan Cid +3 more
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Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises? [PDF]
SAGE Open, 2023 This study aims to investigate the mechanism for the combined influence of brand, quality, and corporate social responsibility management strategy on financial performance.
Fan Fan
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Netflix, strategy and brand management around the relevance of the content [PDF]
, 2019 Las marcas han sabido adaptarse a cada realidad determinada a lo largo de su evolución histórica. Su identidad, simbólica e intangible, ha ganado protagonismo frente a los productos y sus beneficios puramente funcionales. La llegada del siglo XXI trae
Mayorga Escalada, Santiago
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Impact of Green Marketing Strategy on Brand Awareness: Business, Management, and Human Resources Aspects [PDF]
arXivGiven the move towards industrialization in societies, the increase in dynamism and competition among companies to capture market share, raising concerns about the environment, government, and international regulations and obligations, increased consumer awareness, pressure from nature-loving groups, etc., organizations have become more attentive to ...
Mahdi Nohekhan, Mohammadmahdi Barzegar
arxiv +3 more sources
Nonprofit brand strength’s moderational role [PDF]
Ekonomski Vjesnik, 2014 The nature and characteristics of the nonprofit brand strength construct are conceptualized. Brand strength is defined as a multidimensional construct, composed by brand familiarity, brand remarkability, and brand attitude.
Walter Wymer
core +5 more sources
Exploring brand management strategies in Chinese manufacturing industry [PDF]
Journal of Brand Management, 2019 The purpose of this paper was to empirically explore how Chinese private manufacturers make strategic branding decisions. We develop a conceptual framework to investigate the branding decisions undertaken by Chinese manufacturers. Interview data were subjected to qualitative thematic analysis and quantitative categorical principal component analysis ...
Fenfang Lin, Wai-Sum Siu
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FORMATION AND IMPLEMENTATION OF BRAND MANAGEMENT STRATEGY FOR CONSTRUCTION COMPANIES [PDF]
Efektyvna ekonomika, 2019 Розглянуто питання щодо необхідності формування та реалізації стратегії управління брендом, як в економіці держави, так і на підприємствах будівельної галузі, зокрема. Визначено суттєву роль і значення стратегії управління брендом на будівельних підприємствах.
K. A. Mamonov, V. I. Troian
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EVIDENCE ON INTERNET COMMUNICATION MANAGEMENT STRATEGIES FOR LUXURY BRANDS [PDF]
Global Journal of Business Research, 2011 International ...
Angy Geerts, Nathalie Veg-Sala
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Brand Management: Defining the Essence and Place in the System of Related Categories [PDF]
Bìznes Inform, 2021 This article is aimed at analyzing and systematizing the existing approaches to determining the essence of brand management, as well as its place in the system of related categories of marketing.
Pidhurska Viktoriia O.
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