Results 41 to 50 of about 11,485,627 (280)

STUDY ON BRAND STRATEGIES AND BRAND ARCHITECTURE IN THE WINE INDUSTRY – CASE STUDY: DRĂGĂȘANI VINEYARD, VALCEA COUNTY, ROMANIA [PDF]

Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development, 2023
Given the growing importance of brands in the wine industry, the purpose of this study is to conduct an analysis of brand strategies and brand architecture used by Romanian wine producers in the Dragășani Vineyard.
Daniel Marian MICU, Silviu BECIU
doaj  

Modeling Corporate Brand Identity in the Banking Industry [PDF]

‫مدیریت بازرگانی, 2020
Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of business to consumer (B2C). Corporate banking is considered as one of the relatively new areas
Mohammad Daneshgar, Mohammad Ali Abdolvand, Kambiz Heidarzadeh Henzaei, Mohsen khoon Siavash   +3 more
doaj   +1 more source

Bridging the Loneliness Gap: Depression, Connectivity, and Isolation in Pediatric Oncology Patients and Their Peers

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld, Scott H. Maurer, Michelle D. Watkinson, John Nury, Elise Barberis, Molly C. Mack   +5 more
wiley   +1 more source

Behind Zara’s success: An analysis of brand marketing and management in fast fashion [PDF]

SHS Web of Conferences
This paper focuses on an in-depth analysis of the fashion retail brand Zara, starting with a detailed introduction of its brand background, history, and main features.
Zhang Ercen
doaj   +1 more source

Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

Journal of Function Spaces, 2022
In order to define the positioning of the urban brand image, design the urban brand image, integrate and optimize the communication channels, improve the public participation awareness, and enhance the core competitiveness of the city.
Yan Lin, Guofeng Hu
doaj   +1 more source

Impact of Radiation Therapy on Physical and Psychosocial Health of Adolescents and Young Adults: A Joint Report From the Children's Oncology Group AYA and Radiation Oncology Committees

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Rates of cancer among adolescents and young adults (AYA), age 15–39 years, are increasing. Consequently, radiation oncologists are treating more AYAs who have diagnoses spanning both pediatric and adult practices. Compared to pediatric and older adult patients, AYAs face a unique set of challenges.
Hesham Elhalawani, Rachel K. Peterson, Avani D. Rao, Laurie J. McKenzie, Ahmed Magdy Elmotayam, Leslie Chang, Michael Roth, Susan L. McGovern   +7 more
wiley   +1 more source

The Importance of Design Management to Brand Strategy

IOP Conference Series: Materials Science and Engineering, 2019
Abstract With the rapid development of economic globalization, more and more enterprises focus their development planning on the brand strategy. An excellent brand strategy should be supported by good design management, and a successful brand strategy comes from high-level design management.
Jia Wang, Min Li, Tingyu Wan
openaire   +1 more source

Social Functioning Within the First Years After Pediatric Brain Tumor Diagnosis and the Relationship With Family Psychosocial Risk

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Survivors of pediatric brain tumors (PBTs) can experience long‐term social difficulties, impacting quality of life. Beyond medical and environmental factors, family psychosocial risk may play a role in social outcomes by shaping the caregiving environment and may provide intervention options.
Renske H. Houben, Marisa H. Huisman, Martha A. Grootenhuis, Femke K. Aarsen, Marita Partanen   +4 more
wiley   +1 more source

HALAL COSMETICS REPURCHASE INTENTION: THE ROLE OF MARKETING IN SOCIAL MEDIA

Journal of Islamic Monetary Economics and Finance, 2021
This research aims to study the effects of social media marketing strategies on the repurchase intention among buyers of halal cosmetics manufactured in Malaysia.
Mohamad Isa Abd Jalil, Suddin Lada, Mohd Ashari Bakri, Zakiah Hassan   +3 more
doaj   +1 more source

Referral Patterns and Diagnostic Timeliness in Pediatric Cancer: A Hospital‐Based Study in Indonesia

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Timely diagnosis and treatment are critical for improving survival among children with cancer. In low‐ and middle‐income countries (LMICs), delays are common and may be influenced by fragmented referral pathways and diagnostic limitations.
Nur Melani Sari, Regina Hadi Putri, Fatimah Assyifa, Judith Spijkerman, Gertjan Johannes Kaspers, Susi Susanah   +5 more
wiley   +1 more source