Results 101 to 110 of about 521,689 (353)

Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy

Marketing of Scientific and Research Organizations, 2016
This paper addresses management issues of brand alliances as part of a scientific organisation’s marketing strategy. Though brand alliances have become quite popular with consumer products they seem to be exceptions in the marketing context of academic ...
Redler Joern
doaj   +1 more source

VISUAL BRANDING KAOS MESEM SITHIK

Gelar: Jurnal Seni Budaya, 2018
Penelitian ini berjudul VISUAL BRANDING KAOS MESEM SITHIK. Penelitian membahas tentang strategi visual branding pada produk cinderamata pariwisata dari Kabupaten Tulungagung, yaitu Kaos Mesem Sithik. Permasalahan penelitian terletak pada keberadaan ...
Novi Pradhana Putra, Dharsono Sony Kartika   +1 more
doaj   +1 more source

Towards an Integrated Approach for Place Brand Management [PDF]

, 2010
The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and ...
Braun, Erik, Zenker, Sebastian
core  

The globalisation of Chinese brands [PDF]

, 2006
China has taken over Japan over the last decade to become the largest manufacturer and exporter of more than one hundred consumer products. However, China, as “the world factory”, has yet to create a single brand that is recognised worldwide.
Fan, Y
core   +1 more source

Characterizing the salivary RNA landscape to identify potential diagnostic, prognostic, and follow‐up biomarkers for breast cancer

Molecular Oncology, EarlyView.
This study explores salivary RNA for breast cancer (BC) diagnosis, prognosis, and follow‐up. High‐throughput RNA sequencing identified distinct salivary RNA signatures, including novel transcripts, that differentiate BC from healthy controls, characterize histological and molecular subtypes, and indicate lymph node involvement.
Nicholas Rajan, Irina Primac, Emre Etlioglu, Laurens Debruyne, Ann Janssen, Magy Sallam, Kevin Tabury, Roel Quintens, Wiebren Tjalma, Mohammed Abderrafi Benotmane   +9 more
wiley   +1 more source

Intangible assets and brand density management . Theoretical approach to new brand strategy. [PDF]

, 2011
El punto de partida de este trabajo es la consideración de la marca como un activo estratégico de primer orden para las organizaciones (empresas, instituciones, partidos políticos, etc.).
Fernández Gómez, Jorge David
core  

A Case Study Approach for Managing Risks & Challenges When Expanding to Emerging Markets [PDF]

, 2019
Globalization created new opportunities and many companies decide to expand to take advantage of these opportunities to improve their competitiveness.
Fragouli, Evangelia, Nikolaidou, Zoi
core   +3 more sources

Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology

Molecular Oncology, EarlyView.
Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts, Senada Koljenović, Elise Daems, Karolien De Wael, Marc Peeters, Léon C. van Kempen, Greetje Vanhoutte, Karen Zwaenepoel, Timon Vandamme   +8 more
wiley   +1 more source

Analysis of the Influence of Brand Image and Customer Reviews on Purchase Decisions Mediated by Customer Trust in the Shopee Marketplace

Indonesian Interdisciplinary Journal of Sharia Economics
This research highlights the importance of brand image management and customer reviews in influencing trust and purchasing behavior on the Shopee Marketplace platform. Research findings confirm that effective brand image management and positive customer
Ridho Ahbib Fahrurrazi, Ihwan Susila
doaj   +1 more source

Marketing space : a conceptual framework for marketing events [PDF]

, 2010
Despite the growing resonance of events within the marketing domain, they continue to receive scant coverage in academic literature, and remain a poor relation to other forms of marketing communication.
Crowther, Philip
core   +1 more source