Results 91 to 100 of about 11,485,627 (280)

Circulating microRNA signatures of cachexia and cancer in Canis familiaris as a comparative oncology model for human disease

Molecular Oncology, EarlyView.
Circulating microRNAs as biomarkers of cachexia and sex‐specific cancer in senior dogs. In 25 client‐owned dogs, four circulating miRNAs (miR‐15a, miR‐15b, miR‐16, miR‐140) were downregulated in cachexia, with miR‐16 the strongest individual biomarker (AUC = 0.899).
Soon‐Seok Park, Kyongman An, Gyeonghwa Kim, Soo‐Nyun Choi, Hong‐Ki Lee, Keun Hur, Kyu‐Shik Jeong   +6 more
wiley   +1 more source

Preoperative circulating tumor cells integrated with imaging analysis for prognostic evaluation in head and neck squamous cell carcinoma

Molecular Oncology, EarlyView.
Detecting circulating tumor cells (CTCs) in blood before surgery may help predict outcomes in patients with head and neck squamous cell carcinoma (HNSCC). Here, we show when combined with tumor size and lymph node involvement from routine imaging, CTC status identifies high‐risk patients with poorer survival—offering a simple, minimally invasive tool ...
Susanne Flach, Gizem Abaci, Tom Huberty, Axel Lechner, Lukas Käsmann, Jens Ricke, Sophia Stöcklein, Martin Canis, Philipp Baumeister, Marianna Alunni‐Fabbroni   +9 more
wiley   +1 more source

Development of a Consumer-Based Brand Equity Strategy for the Positioning of Football Team Brands

This paper develops a brand positioning strategy based on consumer-based brand equity for football team brands. The study is designed and validated in three separate empirical phases.
Gülmez, Y.S., Boyraz, E., Gülmez, Yavuz Selim   +2 more
core   +1 more source

Brand and customer management mindsets creating brand relationships and equity in young adults

South African Journal of Business Management
Purpose: Players in the highly competitive smartphone industry can use either brand management mindset (BMM) or customer management mindset (CMM) to build consumer-brand relationships and ultimate customer-based brand equity (CBBE) in different market ...
Chuma Diniso, Helen I. Duh
doaj   +1 more source

CEACAM1 participation in breast cancer progression

Molecular Oncology, EarlyView.
In invasive breast cancer (BC), CEACAM1 shifts from an apical to a uniform membranous/cytoplasmic pattern, or is lost, as tumors dedifferentiate, inversely tracking the Ki‐67 proliferative index. In MCF‐7 cells, only CEACAM1‐4L suppresses proliferation, repressing cell cycle and growth factor genes.
Mykola Lyndin, Irina Kube‐Golovin, Anatolii Romaniuk, Gunther Wennemuth   +3 more
wiley   +1 more source

Brand Management Strategy of Kweichow Moutai

Frontiers in Business, Economics and Management
Baijiu has a long history in China, it is a special drink for the vast number of working people in China, which has survived thousands of years of history and continues to develop and improve, with a gradual rise in domestic consumption and an increasing amount of exports, which is the pride of our nation.
openaire   +1 more source

Brand Strategy Managing of Mining Enterprises

TEM Journal
The research is aimed at improving approaches, methods, and tools for analyzing and developing a mining company brand strategy. An analysis of the main approaches to defining the concepts of “brand” and “trade mark” is given, their features and differences are highlighted, and the features of branding of mining enterprises are described.
Lyudmyla Malyarets, Oleksandr Dorokhov, Olena Stryzhak, Karyna Tymoshenko, Olena Martynova, Luidmyla Dorokhova   +5 more
openaire   +1 more source

Profiling neoadjuvant therapy response in rectal cancer using meta‐analysis of publicly available transcriptomic RNA‐seq datasets

Molecular Oncology, EarlyView.
This study integrates publicly available transcriptomic datasets to identify molecular signatures associated with response to neoadjuvant chemoradiotherapy in locally advanced rectal cancer. By analyzing a combination of multiple cohorts with bioinformatics approaches, we reveal biological pathways and immune‐related features that may improve ...
Aleksandra Stanojevic, Rafael Stroggilos, Mladen Marinkovic, Ana Djuric, Suzana Stojanovic‐Rundic, Radmila Jankovic, Sergi Castellvi‐Bel, Remond J.A. Fijneman, Antonia Vlahou, Jerome Zoidakis, Milena Cavic   +10 more
wiley   +1 more source

Options theory and options thinking in valuing returns on brand investments and brand extensions [PDF]

, 2002
Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for brand extension are included in the evaluation.
Ryals, Lynette, Dias, S
core   +1 more source

Assessing the relationship between brand message and guests’ choice in the Sarova hotel chain in Nairobi

Mенаџмент у хотелијерству и туризму, 2019
Hotels and restaurants in Kenya aim to distinguish their brand image and differentiate their product or service from competitors by implementing particular brand approaches.
Mwalimu Zipporah, Stephen Macharia, Judy Kibe   +2 more
doaj   +1 more source