Results 21 to 30 of about 1,566,855 (380)
Sustainability, 2021 The purpose of this study is to employ the existing theory on crisis management and corporate branding in a service context to explore how tourism businesses in Thailand can recover from the crisis caused by the impact of COVID-19.
Siwarit Pongsakornrungsilp +3 more
semanticscholar +1 more source
Journal of Interactive Marketing, 2022 This article highlights how social media data and language analysis can help managers understand brand positioning and brand competitive spaces to enable them to make various strategic and tactical decisions about brands.
V. Swaminathan +3 more
semanticscholar +1 more source
Comparative analysis of brand management strategies
Proceedings of the Voronezh State University of Engineering Technologies, 2021 The article presents the results of the analysis of three main strategies included in the brand management system. Brand management involves the development of a long-term plan that describes in detail the formation of strategic images and brand image, the expected dynamics of its brand development, and the response to changes in the external ...
Y. O. Lyashchuk, O. V. Platonova
openaire +3 more sources
Brand-Management Theoretical Principles in Music Business
Socio-Cultural Management Journal, 2021 Introduction. Today there are many music artists, and each creates a large amount of musical and visual content. But the modern consumer is increasingly critical of the content consumed. The task arises to convey the artist's work to a wider audience, to
Катерина Данілова +1 more
doaj +1 more source
The Semantic Brand Score [PDF]
Journal of Business Research 88, 150-160 (2018), 2021 The Semantic Brand Score (SBS) is a new measure of brand importance calculated on text data, combining methods of social network and semantic analysis. This metric is flexible as it can be used in different contexts and across products, markets and languages. It is applicable not only to brands, but also to multiple sets of words.
arxiv +1 more source
Developing A Brand Asset Management Strategy In Touristic Domain
Annales Universitatis Apulensis Series Oeconomica, 2007 Jinga Cristina
openaire +2 more sources
Mathematics, 2021 In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of consumer brand attachment and brand ...
Tsuen-Ho Hsu, Ling-Zhong Lin
doaj +1 more source
Research on brand Positioning Validity in Xiaomi enterprise Management [PDF]
E3S Web of Conferences, 2021 With the development of market economy, fierce competition has penetrated into every aspect of the society. In the past, Chinese companies have gained a large market share by relying on the price advantage of low-priced products. However, in recent years,
Zhiwei Lu
doaj +1 more source
Studying the association of online brand importance with museum visitors: An application of the semantic brand score [PDF]
Tourism Management Perspectives 33, 100588 (2020), 2021 This paper explores the association between brand importance and growth in museum visitors. We analyzed 10 years of online forum discussions and applied the Semantic Brand Score (SBS) to assess the brand importance of five European Museums. Our Naive Bayes and regression models indicate that variations in the combined dimensions of the SBS (prevalence,
arxiv +1 more source
Middle-age brand identity crisis
Internext: Revista Eletrônica de Negócios Internacionais, 2023 Objective: This paper aimed to provide a systematic review of brand identity and understand how literature streams impact the current brand identity frameworks.
Antonio Pedro Alves +2 more
doaj +1 more source