Results 41 to 50 of about 1,566,855 (380)
Strategic application of events [PDF]
, 2009 This paper explores the area of strategy and events through a qualitative study. Organisations are increasingly seeking to achieve strategic objectives though the delivery of events.
Crowther, Philip
core +1 more source
Mining The Relationship Between Demographic Variables And Brand Associations [PDF]
Abu Daabes, A. and Kharbat F., (2013), Mining the Relationship
Between Demographic Variables and Brand Associations, The International
Journal of Managing Value and Supply Chains, vol 4, no 3, 2013 This research aims to mine the relationship between demographic variables and brand associations, and study the relative importance of these variables. The study is conducted on fast-food restaurant brands chains in Jordan. The result ranks and evaluates the demographic variables in relation with the brand associations for the selected sample ...
arxiv +1 more source
Development of Brand Management of Enterprises in the Context of Digitalization [PDF]
Bìznes InformThe aim of the study is to substantiate the need for the development of brand management in the context of digitalization. The article considers in detail the concept of brand and brand management, which is aimed at the formation, which is aimed at the ...
Balanovska Tetiana I. +2 more
doaj +1 more source
Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]
, 2009 Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
John M.T. Balmer, John M.T. Balmer
core +1 more source
Brand ambidexterity and commitment in higher education: an exploratory study [PDF]
, 2016 The study investigates a university’s brand ambidexterity-strategy and its effects on brand image, reputation, and commitment in higher education. A research model integrates the determinants of university-specific brand performance, and proposes that ...
Hemsley-Brown, Jane +3 more
core +1 more source
Mental Perception of Quality: Green Marketing as a Catalyst for Brand Quality Enhancement [PDF]
arXiv, 2023 The environmental conservation issue has led consumers to rethink the products they purchase. Nowadays, many consumers are willing to pay more for products that genuinely adhere to environmental standards to support the environment. Consequently, concepts like green marketing have gradually infiltrated marketing literature, making environmental ...
arxiv
Brand Intelligence Analytics [PDF]
In A. Przegalinska, F. Grippa, & P. A. Gloor (Eds.), Digital
Transformation of Collaboration (pp. 125-141). Springer Nature Switzerland
(2020), 2020 Leveraging the power of big data represents an opportunity for brand managers to reveal patterns and trends in consumer perceptions, while monitoring positive or negative associations of the brand with desired topics. This chapter describes the functionalities of the SBS Brand Intelligence App (SBS BI), which has been designed to assess brand ...
arxiv +1 more source
Gadjah Mada International Journal of Business, 2022 Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business.
Raden Bernard Eka Hutomo Putra Maduretno +1 more
semanticscholar +1 more source
Strategi Marketing Communication Seca Sebagai Brand Lokal dalam Membangun Brand Awareness [PDF]
, 2023 Seca is a newcomer as a local skincare brand that has a strategy to build brand awareness so that its products can be the choice of consumers in the midst of competition from other local facial skincare brands. The purpose of this research is to find out
Dewi, Liza Dwi Ratna, Triani, Annaasya
core +2 more sources
Frontiers in Psychology, 2022 Brand M&A has long been an extremely common strategy for expanding the scale of an organization and entering new business areas, but various signs show that many brand mergers and acquisitions (M&As) do not add value.
Wen-Hong Chiu +3 more
doaj +1 more source