Results 41 to 50 of about 521,689 (353)
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU TELEPON SELULER THREE ALWAYS ON DI RW 007 PONDOK CABE ILIR – PAMULANG [PDF]
Ekonomi dan Bisnis, 2015 Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, perceived quality, brand associations and consumen ...
Eka Sulistiawati, Jenji Gunaedi Argo
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Sustainability Brand and its Role [PDF]
Ovidius University Annals: Economic Sciences Series, 2020 During the last decades the importance of sustainability has steadily increased and nowadays, sustainability is not only a governmental responsibility. Creating a sustainable practice is the need of the day.
Anca Cristina Stanciu +1 more
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Modeling Corporate Brand Identity in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of business to consumer (B2C). Corporate banking is considered as one of the relatively new areas
Mohammad Daneshgar +3 more
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STUDY ON BRAND STRATEGIES AND BRAND ARCHITECTURE IN THE WINE INDUSTRY – CASE STUDY: DRĂGĂȘANI VINEYARD, VALCEA COUNTY, ROMANIA [PDF]
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development, 2023 Given the growing importance of brands in the wine industry, the purpose of this study is to conduct an analysis of brand strategies and brand architecture used by Romanian wine producers in the Dragășani Vineyard.
Daniel Marian MICU, Silviu BECIU
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Uduma, Idika Awa +2 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Pediatric patients with extracranial solid tumors (ST) receiving chemotherapy are at an increased risk for Pneumocystis jirovecii pneumonia (PJP). However, evidence guiding prophylaxis practices in this population is limited. A PJP‐related fatality at our institution highlighted inconsistent prescribing approaches and concerns about
Kriti Kumar +8 more
wiley +1 more source
Branding in China – An Institutional and Consumer Perspective [PDF]
Journal of Emerging Trends in Marketing and Management, 2016 The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management ...
Bakker, Diederich
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Sustainable Celebrity Endorsement Strategies: Long-term Impacts on Market Development Stages [PDF]
SHS Web of ConferencesCelebrity endorsement is the core strategy of brand marketing, and its sustainable design and implementation deeply affects the long-term trend of market development.
Zhang Ruotong
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APPLICATION OF COMPETITIVE MARKETING STRATEGIES IN BRAND MANAGEMENT
Management, 2021 Introduction. Against the background of marketing and globalization of higher education, many organizations and enterprises not only face stiff competition and quality problems in the market. Despite all the current challenges, they need to implement brand management tools.
Liang Rui +2 more
openaire +2 more sources