Results 51 to 60 of about 1,566,855 (380)
Tracking Brand-Associated Polarity-Bearing Topics in User Reviews [PDF]
arXiv, 2023 Monitoring online customer reviews is important for business organisations to measure customer satisfaction and better manage their reputations. In this paper, we propose a novel dynamic Brand-Topic Model (dBTM) which is able to automatically detect and track brand-associated sentiment scores and polarity-bearing topics from product reviews organised ...
arxiv
Brand image mediation of product quality and electronic word of mouth on purchase decision
International Research Journal of Management IT and Social Sciences, 2022 The practical implication that can be given from the findings of this study is that this study can be used as a basic model to evaluate the Samsung smartphone company's strategy for product quality, eWOM, brand image, and consumer purchase decisions ...
Agung Ratih Saraswati +1 more
semanticscholar +1 more source
The Importance of Design Management to Brand Strategy
IOP Conference Series: Materials Science and Engineering, 2019 Abstract With the rapid development of economic globalization, more and more enterprises focus their development planning on the brand strategy. An excellent brand strategy should be supported by good design management, and a successful brand strategy comes from high-level design management.
Tingyu Wan, Min Li, Jia Wang
openaire +2 more sources
Content marketing model for leading web content management [PDF]
, 2019 This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets.
Bezpartochnyi, Maksym +2 more
core +1 more source
The Green Advantage: Analyzing the Effects of Eco-Friendly Marketing on Consumer Loyalty [PDF]
arXiv, 2023 The idea that marketing, in addition to profitability and sales, should also consider the consumer's health is not and has not been a far-fetched concept. It can be stated that there is no longer a way back to producing environmentally harmful products, and gradually, governmental pressures, competition, and changing customer attitudes are obliging ...
arxiv
Brand portfolio strategy and brand architecture: A comparative study
Cogent Business & Management, 2018 Marketing literature offers various definitions about what brand portfolio is. In this paper, brand portfolio strategy can be understood as how firms manage their brands and sub-brands within a targeted market, considering the consumer’s price and ...
Elisio Carolino Sousa Santos Junior
doaj +1 more source
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj +1 more source
Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions
Organizations and Markets in Emerging Economies, 2018 The purpose of this paper is to examine consumers’ perceptions of the parent brand and their attitudes towards the brand extensions by exploratory researching the topic in the new context of one emerging European market.
Durdana Ozretic-Dosen +2 more
semanticscholar +1 more source
Manajemen Pemasaran Pendidikan Melalui Strategi Branding di SMP Islam Al Falaah Tangerang Selatan
Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan, 2022 Abstrak: Jumlah lembaga pendidikan semakin banyak sehingga menyebabkan persaingan antara satu sama lainnya, dan menjadi suatu tantangan untuk dapat menarik minat calon peserta didik agar memilih lembaga pendidikannya. Oleh karena itu, lembaga pendidikan
Elsah Fanisyah, Matin, Desi Rahmawati
doaj +1 more source
How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms [PDF]
arXiv, 2022 With the proliferation of social activism online, brands face heightened pressure from consumers to publicly address these issues. Yet, the optimal brand response strategy (i.e., whether and how to respond) in these contexts remains unclear. This research investigates consumers' reactions to brand response strategies (e.g., engage vs.
arxiv