Results 81 to 90 of about 1,566,855 (380)

Manajemen Brand Image-Concept AQUA Sebagai Brand Bijak Berplastik Melalui Produk AQUA Life

Jurnal Nomosleca, 2020
This study titled "AQUA Brand Image-Concept Management as a Bijak Berplastik Brand through AQUA Life Product" is a descriptive study with qualitative data type that focuses on knowing AQUA Brand Image-Concept Management as a Bijak Berplastik Brand ...
Astrid Eveline, Hanny Hafiar, Priyo Subekti   +2 more
doaj   +1 more source

Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

Journal of Function Spaces, 2022
In order to define the positioning of the urban brand image, design the urban brand image, integrate and optimize the communication channels, improve the public participation awareness, and enhance the core competitiveness of the city.
Yan Lin, Guofeng Hu
doaj   +1 more source

Brand Celebrity Matching Model Based on Natural Language Processing [PDF]

arXiv, 2022
Celebrity Endorsement is one of the most significant strategies in brand communication. Nowadays, more and more companies try to build a vivid characteristic for themselves. Therefore, their brand identity communications should accord with some characteristics as humans and regulations. However, the previous works mostly stop by assumptions, instead of
arxiv  

Circulating tumor cells: advancing personalized therapy in small cell lung cancer patients

Molecular Oncology, EarlyView.
Small cell lung cancer (SCLC) is an aggressive form of lung cancer that spreads rapidly to secondary sites such as the brain and liver. Cancer cells circulating in the blood, “circulating tumor cells” (CTCs), have demonstrated prognostic value in SCLC, and evaluating biomarkers on CTCs could guide treatment decisions such as for PARP inhibitors ...
Prajwol Shrestha, Steven Kao, Veronica K. Cheung, Wendy A. Cooper, Nico van Zandwijk, John E. J. Rasko, Dannel Yeo   +6 more
wiley   +1 more source

Five trademark law strategies for managing brands [PDF]

Business Horizons, 2012
Abstract This installment of BUSINESS LAW & ETHICS CORNER offers business professionals a selection of five trademark law strategies for more effectively protecting and managing brand names. The legal strategies profiled herein introduce readers to a variety of trademark issues that are often overlooked in the management and protection of brand names,
openaire   +2 more sources

HALAL COSMETICS REPURCHASE INTENTION: THE ROLE OF MARKETING IN SOCIAL MEDIA

Journal of Islamic Monetary Economics and Finance, 2021
This research aims to study the effects of social media marketing strategies on the repurchase intention among buyers of halal cosmetics manufactured in Malaysia.
Mohamad Isa Abd Jalil, Suddin Lada, Mohd Ashari Bakri, Zakiah Hassan   +3 more
doaj   +1 more source

A comparative study of circulating tumor cell isolation and enumeration technologies in lung cancer

Molecular Oncology, EarlyView.
Lung cancer cells were spiked into donor blood to evaluate the recovery rates of the following circulating tumor cell (CTC) enrichment technologies: CellMag™, EasySep™, RosetteSep™, Parsortix® PR1, and Parsortix® Prototype systems. Each method's advantages and disadvantages are described.
Volga M Saini, Ezgi Oner, Mark P. Ward, Sinead Hurley, Brian David Henderson, Faye Lewis, Stephen P. Finn, Gerard J. Fitzmaurice, John J. O'Leary, Sharon O'Toole, Lorraine O'Driscoll, Kathy Gately   +11 more
wiley   +1 more source

MANAGING BRANDS’ POPULARITY ON FACEBOOK: POST TIME, CONTENT, AND BRAND COMMUNICATION STRATEGIES

Journal of Indonesian Economy and Business, 2019
Introduction: A brand’s popularity on social media affects its customers’ purchasing intention and purchasing decision. Background Problem: A review of the literature shows that a brand’s popularity on social media has a secure connection with its content and the time information about it is posted; allegedly the brand’s interactions are also ...
Tri Hanifawati, Utan Sahiro Ritonga, Euis Evi Puspitasari   +2 more
openaire   +5 more sources

BRAND EXTENSIONS IN CONFECTIONARY; THE MARS DELIGHT [PDF]

, 2005
The concept of brand extension has been considered for several decades, drawing of work by Tauber (1981). Effective branding requires an understanding of areas such as segmentation, targeting and positioning which are critical in developing a successful ...
Lane, D, sutcliffe, A
core  

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]

Innovative Marketing
Influencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto, Mohammad Ichsan, Metta Phannadhika, Sherly Angelika   +3 more
doaj   +1 more source