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University marathons as structured health interventions: deconstructing the role of event culture, organization, activities and services in student engagement. [PDF]
Front Sports Act LivingLin Y, Xie J, Jiang F, He L.
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Personal Growth Through Products and Brands: Michelangelo Phenomenon and Product Affirmation. [PDF]
Behav Sci (Basel)Kumashiro M, Coolsen MK, Quesenberry KA.
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Emotionally Structured Interaction Networks and Consumer Perception of New Energy Vehicle Technology: A Behavioral Network Analysis of Online Brand Communities. [PDF]
Behav Sci (Basel)Xu J, Liu C, Lu L.
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The Effect of Brand Design Elements on Brand Age Perceptions and Brand Evaluations
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Measuring Consumer Brand Perception for Green Apparel Brands
International Journal of E-Business Research, 2020This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate ...
Jasmine S. Dixit +2 more
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Brand name influence on brand perception
Psychology & Marketing, 2006AbstractThe impact of hotel names on the evaluation of the hotels by customers prior to their stay was investigated. In general, hotels were rated higher on attributes consistent with the semantic associations of the name than on inconsistent attributes.
Wänke, Michaela +2 more
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