Results 251 to 260 of about 2,017,766 (285)

Measuring Perceptions of Brand Image

Perceptual and Motor Skills, 1991
Research workers typically use forced-choice instruments to measure subjects' perceptions of social objects such as apparel brands. Advantages and disadvantages of alternative methods to measure apparel brand image are discussed.
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The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding

2011
The East West Nation Brand Perception Indexes and Reports were developed as tools to quantify international perceptions of nations. Place branding is the general topic of this Yearbook, but our interest has been focused more narrowly on countries and the roles they play in the global community of nations.
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Voters' Perceptions of Party Brands

In order to cast a satisfying vote, understand politics, or otherwise participate in political discourse or processes, voters must have some idea of what policies parties are pursuing and, more generally, 'who goes with whom.' This Element aims to both advance the study of how voters formulate and update their perceptions of party brands and persuade ...
David Fortunato, Thiago N. Silva, Laron K. Williams   +2 more
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The impact of brand ambassador transgression on brand perception

2015
MBA, North-West University, Potchefstroom Campus ...
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Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews

Journal of Contemporary Marketing Science, 2023
Yafeng Nan
exaly  

Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory

Sustainability, 2022
Lihong Chen, Habiba Halepoto, Lijun Qiu
exaly  

Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?

Journal of Business Research, 2021
Thomas Baumert
exaly  

Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?

Heliyon, 2020
Perengki Susanto, Mohammad Enamul Hoque, Yasri Yasri   +2 more
exaly  

Perception of XYZ Brewery's brand

2005
Knowledge of the consumers' shopping behaviour and their perception of the brand, which we are trying to sell, is key for the creation of a communication strategy. The main part of the research focused on assessing RP XYZ's brand image. The responders assessed the brand using the semantic differential method and an analysis of terms of two factors ...
Kozák, Vratislav, Fusek, Petr
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Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception

Sustainability, 2023
Jingjing Wu, Yifei Cai
exaly