Results 261 to 270 of about 2,017,766 (285)

Brand: Shaping Brand Perception

Tom Bowden-Green, Luan Wise
openaire   +1 more source

Angular or rounded? The effect of the shape of green brand logos on consumer perception

Journal of Cleaner Production, 2021
exaly  

The impact of person-organization fit on the corporate brand perception of employees and of customers

Journal of Change Management, 2005
Ferenc Farkaš
exaly  

Effects of consumer sensory perception on brand performance

Journal of Consumer Marketing, 2018
Klaus-Peter Wiedmann, Janina Haase
exaly  

Dual nature of cause‐brand fit: Influence on corporate social responsibility consumer perception

European Journal of Marketing, 2012
Rafael Curras-Perez, Enrique Bigné, Joaquin Aldás‐Manzano   +2 more
exaly  

Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation

Sustainability, 2015
Hanna Kim, Won-Moo Hur
exaly  

Brand Perception and Brand Complexity

2011
Zenker, Sebastian, Beckmann, Suzanne C.
openaire   +2 more sources

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

Journal of the Academy of Marketing Science, 2003
Youjae YI, Hoseong Jeon
exaly  

Parent brands’ influence on co-brand’s perception: a model-based approach

Journal of Product and Brand Management, 2018
Daniel Böger, Pascal Kottemann
exaly  

Brand perception

The Business & Management Collection
openaire   +1 more source