Results 281 to 285 of about 2,017,766 (285)

Activist brand perception: Conceptualization, scale development and validation

Journal of Business Research
Selma Saracevic, Bodo Schlegelmilch
exaly  

The effect of consumers' prior brand attitude and brand image perception on the perception of brands using Facebook Timeline

2012
openaire   +1 more source

Brand perception and personal names

2017
openaire   +1 more source

Influence of patterns on brand perception: a first quantitative study on brand iconic authenticity perception

2019
openaire   +1 more source

Brand influence on perception of innovation

Serhiienko, Olena, Ivashchenko, V.
openaire   +1 more source